Maximizing your Amazon Advertising ROI: Tips and Tricks

Amazon Advertising Services has become essential for businesses looking to boost their online sales and reach a wider audience. But let's face it, advertising on Amazon can be a daunting task for many sellers when maximizing their advertising ROI. After all, Amazon is a crowded marketplace, with millions of sellers vying for customers' attention.

However, fear not, dear reader, because this blog post is here to guide you through the jungle of Amazon Advertising Services and give you some tips and tricks to help you maximize your ROI. You don't have to be a marketing guru to make the most of your Amazon advertising campaigns. You can optimize your advertising efforts and achieve your business goals with the right strategies and creativity.

This article will explore some best practices for maximizing your Amazon Advertising ROI. We'll cover everything from keyword research and crafting compelling product listings to structuring and managing advertising campaigns and analyzing performance and optimization. You'll learn how to make the most of Amazon's advertising tools, target the right customers, and increase your sales and revenue. Plus, we'll throw in some humour to make the journey more enjoyable.

So, get ready to take your Amazon advertising game to the next level. Whether you're a new seller or a seasoned pro, this article will provide valuable insights and actionable tips to help you succeed in the highly competitive world of Amazon advertising. Are you ready to rock your campaigns? Let's dive in!

Conducting thorough keyword research

Regarding advertising on Amazon, keyword research is crucial to success. Conducting thorough research will help you select the right keywords to drive relevant traffic to your products and, ultimately, increase your sales. After all, if you're not targeting the right keywords, you might be wasting your advertising budget on clicks that won't result in conversions.

So, how can you conduct thorough keyword research for your Amazon advertising campaigns? The first step is to leverage Amazon's Keyword Research Tool, which is accessible to Amazon sellers. This tool will help you identify your products' most relevant and high-converting keywords.

When using the Keyword Research Tool, you'll want to select the most appropriate category for your product and enter a few relevant search terms. The tool will then provide you with a list of related keywords and their estimated search volumes. It's essential to select keywords with high search volumes and low competition, as these will be more likely to drive traffic to your products.

However, selecting the right keywords is only part of the equation. You'll also need to analyze search terms and refine your keyword strategy. This means identifying which keywords drive the most traffic and conversions, adjusting your bids, and targeting accordingly. You'll also want to monitor which search terms are triggering your ads and add negative keywords to filter out irrelevant traffic.

In addition, it's essential to consider the buyer's journey when conducting keyword research. Think about what keywords your potential customers might use at different stages of the buying process. For example, someone still in the research phase might use broad keywords like "outdoor gear," while someone ready to make a purchase might use more specific keywords like "best hiking boots for women."

You can create more effective and targeted Amazon advertising campaigns that drive relevant traffic and increase sales by conducting thorough keyword research. So, take the time to research, analyze and refine your keyword strategy and watch your advertising ROI soar.

Crafting Compelling Product Listings

Crafting compelling product listings is another crucial aspect of maximizing your Amazon Advertising ROI. After all, your product listings are your first impression on potential customers, and if they don't capture their attention and persuade them to make a purchase, you might miss out on sales.

Optimizing your product titles, descriptions, and images is important to create effective product listings. Your title should be clear and concise and include relevant keywords. It should also highlight the main selling points of your product and make it easy for customers to understand what your product does and why it's unique.

Your product description should provide more details about your product, including its features, benefits, and any relevant specifications. It's crucial to write in a way that's easy to read and understand while still being informative and persuasive. Remember to include relevant keywords to help your product rank higher in search results.

Images are also a vital part of your product listings. High-quality images that showcase your product from different angles can help customers visualize what they're buying and make them more likely to purchase. You should also include lifestyle images that show your product in use and allow customers to imagine themselves using it.

Finally, customer reviews can play a significant role in the success of your product listings. Positive reviews can increase your product's credibility and encourage more customers to purchase. Encourage your customers to leave reviews by following up with them after their purchase and offering incentives like discounts or freebies.

Optimizing your product listings with compelling titles, descriptions, images, and reviews can increase your chances of making sales and improve your Amazon Advertising ROI. Don't underestimate the power of a well-crafted product listing - it could be the difference between a customer making a purchase or scrolling past your product.

Structuring and Managing Advertising Campaigns

Structuring and managing your Amazon advertising campaigns is critical to maximizing your advertising ROI. Without a clear structure and effective management, your campaigns could cost you more than they bring in. Here are some tips to help you structure and manage your campaigns effectively.

First, it's critical to structure your campaigns in a way that makes sense for your business and products. This could mean organizing campaigns by product category, keyword type, or other relevant grouping. By grouping similar products together, you can create more targeted campaigns and make it easier to manage your ad spend.

Next, you'll want to select the right keywords for each campaign. This means choosing keywords that are relevant to your products and have high search volume and low competition. You can also use negative keywords to filter out irrelevant traffic and improve your campaign's performance.

Once your campaigns are up and running, monitoring and managing them is important. This includes tracking your ad spend, impressions, clicks, and conversions to ensure that you get a positive investment return. You should also adjust your bids and targeting based on performance so that you're maximizing your ad spend on keywords that are driving the most conversions.

It's also important to stay updated with Amazon's advertising policies and guidelines, as they can change frequently. This includes staying compliant with advertising requirements, such as listing your products' prices accurately, and avoiding prohibited advertising practices, such as incentivizing positive reviews.

Finally, consider leveraging Amazon's advertising tools and resources, such as Sponsored Products and Sponsored Brands. Doing so will help you reach more customers and drive more sales. These tools can provide valuable insights and data to help you improve your campaigns and increase your advertising ROI.

By effectively structuring and managing your Amazon advertising campaigns, you can improve your advertising ROI and drive more sales for your business. Feel free to experiment with different campaign structures and strategies to find what works best for your products and business. With a little planning and management, you can achieve success with Amazon advertising.

Analyzing Performance and Optimization

Analyzing your Amazon advertising performance and optimizing your campaigns based on data is essential to maximizing your advertising ROI. By regularly reviewing and adjusting your campaigns, you can identify areas for improvement and make data-driven decisions to optimize your ad spend. Here are some tips to help you analyze your performance and optimize your campaigns.

The first step in analyzing your performance is to review your campaign data. Amazon provides a wealth of data on impressions, clicks, sales, and ad spending for each campaign, ad group, and keyword. Reviewing this data can help you identify which keywords and ads are performing well and which need improvement.

Once you have identified which campaigns and keywords are performing well, you can optimize them to improve your ROI. This might mean increasing your bids on high-performing keywords or adding negative keywords to filter out irrelevant traffic. You can also experiment with different ad copy and targeting to see what works best for your products and audience.

Another critical aspect of performance analysis is tracking your advertising costs of sales (ACOS). This is the percentage of sales you spend on advertising, and a low ACOS indicates that your campaigns generate a positive investment return. Tracking your ACOS and adjusting your bids and targeting can improve your campaigns' performance and maximize your advertising ROI.

Finally, using Amazon's advertising tools and resources to help you analyze your performance and optimize your campaigns is crucial. This includes using Amazon's advertising reports and analytics to track your performance over time and leveraging tools like Sponsored Products and Sponsored Brands to reach customers and drive more sales.

Analyzing your performance and optimizing your Amazon advertising campaigns based on data can improve your advertising ROI and drive more sales for your business. Feel free to experiment with strategies and tactics to find what works best for your products and audience. You can succeed with Amazon advertising with a bit of data analysis and optimization.

Conclusion

In conclusion, maximizing your Amazon advertising ROI requires a strategic approach to keyword research, product listings, campaign structuring and management, and performance analysis and optimization. Focusing on these critical areas can create effective campaigns that drive sales and maximize your advertising ROI.

Conducting thorough keyword research is essential for finding the most relevant and profitable keywords to target. By identifying high-volume, low-competition keywords and using negative keywords to filter out irrelevant traffic, you can create targeted campaigns that drive high-quality traffic to your product listings.

Crafting compelling product listings is another crucial element of maximizing your advertising ROI. Optimizing your product titles, descriptions, and images can improve conversion rates and drive more sales. A well-crafted product listing can also help you stand out from the competition and attract more customers.

Structuring and managing your advertising campaigns ensures that you get the most out of your ad, organizing your campaigns in a way that makes sense for your products and business. By choosing the right keywords, monitoring your performance, and adjusting your bids and targeting based on data, you can improve your campaigns' performance and maximize your ROI.

Analyzing your performance and optimizing your campaigns based on data is essential for improving your advertising ROI. By reviewing your campaign data regularly, tracking your ACOS, and experimenting with different strategies and tactics, you can identify areas for improvement and make data-driven decisions to optimize your campaigns.

Overall, by following these tips and focusing on these critical areas, you can succeed with Amazon advertising and maximize your advertising ROI. It takes time, effort, and a bit of experimentation to find what works best for your products and audience, but with the right approach, you can drive more sales and grow your business on Amazon.

Why Should You Choose YourSeller To Maximise Your Amazon Advertising ROI?

Do you need assistance with maximizing your Amazon Advertising ROI or want to make the process more seamless and efficient? Then, you should opt for YourSeller as we provide complete eCommerce marketplace management services in the USA to guarantee our clients obtain what they want. Our professionals have experience and understanding in Amazon advertising, Amazon PPC campaign management, listing optimization services, and much more. We use current tools and the best industry methods to provide outstanding results on time and without cost overruns. Our experts will understand your company, create carefully-curated strategies to attain your objectives, and deliver the best solutions to improve your online reach. We can support you with product listing and cataloging, boosting your brand effectively, and advertising and marketing your products. To learn more about us, mail us at contact@yourseller.in or call us at +1 510-648-3933. 

How to Encourage Repeat Purchase Behavior on Amazon?

 

 

Amazon is a user-friendly platform to expand your business. However, when the complexity arises to understand your customer and what exactly they are looking for, you can use a brand analytics tool. With the help of a brand analytics tool on Amazon seller central you will be able to perceive repeat customer behavior and learn to retain them. 

In this article, we will walk you through the steps you need to know what is repeat purchase behavior and how to encourage it.

Ready to take your Amazon marketing to a new level?

What is Repeat Purchase Behavior?

Not only do repeat customers convert more often, but they also have a positive average order value than first-time customers. 

Repeat purchases are people who buy from you time and again and would be considered loyal customers. These customers are quite familiar with your brand and are often driven by the need for functionality. 

Note that: 

For brands providing FMCG goods and such, it is important to restock your inventory regularly. This kind of repeat purchase behavior can boost the revenue of investment and ensure sustainable growth. 

If you run an e-commerce business, you know how important it is to boost your repeat purchase. One of the most feasible ways to enhance your customer acquisition cost is through retention.

But how to encourage it?

What you can do to Encourage Repeat Purchase Behaviour?

1. Discount on next purchase 

Adding a package insert, including a thank-you along with a discount on their next purchase is one surefire way to boost your repeat purchase. You can even include 'refer to a friend promo code'. It will encourage your customers not only to make another purchase but also will bring in new buyers.

Plus, it will be a pleasant surprise and it shows your shopper that you care and that you are going the extra mile for them.

2. Amazon Save & Subscribe Program

With Amazon save & subscribe program it lets customer purchases on auto-pilot. This program automatically delivers selected products to customers within 3 months or whatever time frame they choose. 

When a customer participates in this program it increases the likelihood of repeat purchases. If your product is a good match for the program, you should expect to see your repeat purchase rate improve by enrolling in subscribe and save. 

Keep in mind that your customers get between a 5-15% discount for subscribing. This will create a good amount of sales with high conversion rates.

3. Sponsored Ads

Spending on ads will ultimately result in repeat purchase behavior. How?

Advertising is the easiest way to acquire new customers for your business and get them to make additional purchases, which is known as repeat purchase behavior. The majority of your first-time buyers are not necessarily interested in being loyal to your brand for the long term. But, if you carefully nurture your leads, you can make your customers more engaged with your brand and thereby increases the lifetime value of your customers. 

To attract customers to your Amazon product page, running ads will come in handy. The more number of times your ads are being seen, the more it will increase the chances of it being sold. Spending a few bucks on the customer via ads can increase the potential of the customer buying your product. 

It will help you retain them in the long run & thus adding in other repeat purchases. 

4. Easy & Fast Delivery 

Fulfilled by Amazon is an incredibly popular option because it lets seller get their product to customers faster and with less hassle. It is best for customers as it will help them save via free shipping. And if they are prime members, they will get free next or two-day delivery. This is faster than you did probably be able to deliver a package. 

The best benefit of Amazon FBA is customer satisfaction which will ultimately result in customer retention. 

How to track repeat purchase rates on Amazon?

You can access the repurchase analytics dashboard under the business analytics tab to view a full report on repeat purchase rates. 

In general, a good repeat purchase rate is 20-40%. With higher the repeat rate, the more you will be receiving orders in the future than a competitor who has a lower rate.  

In a nutshell,

In the starting stages of your business growing on Amazon, it is important to focus on customer retention. Though, once you begin to secure those first few customers, move your efforts slowly into gaining repeat customers. A good retention strategy powered by smart points can help you keep your customers coming back and constantly create repeat sales.

If you are looking for expertise, you can reach out to Your Seller. Our team will provide you with brand building services in USA and India. Contact us at +1 510 648 3933 or +91 9909513312 or mail us at contact@yourseller.in.

 Originally published at https://youramzseller.com/ on June 3, 2022.

 

 

How to List Products on Flipkart: The Ultimate Guide!

When it comes to online marketplace management services in India, Flipkart is one of the most prominent platforms that many sellers prefer.

If you are planning to list your products on Flipkart, you are in the right place! We’ll be discussing in-depth about online seller registration and product listing and cataloging in this post. Read on to learn more, so you know how to do Flipkart marketing the right way.

Selling a Product on Flipkart Involves the Following 3 Steps:

• Online seller registration
• Getting your brand and category approved
• Adding your lists of products

Let Us Now Learn How to List the Products on Flipkart

Go to “my listings” section under the listings in your Flipkart seller account.

Choose the “add new listings” option on your listing management page.

Then, select “add a single listing.”

Choose the relevant product category as per your brand approved by Flipkart. If you pick any other group, you will be asked for brand approval again.

Following this, you need to choose the brand for listing and cataloging products on Flipkart. You will have a list of approved brands under “brand selection”. You can also use the search box to look for a specific one for your product.

Choose the appropriate brand name and create a new listing.

Then, fill in the sections, product images, price, stock, and shipping details, product description, and any additional details about the product to complete the process of product listing on Flipkart.

Let’s take an in-depth look at the four sections.

Section 1 - Price, Shipping, and Stock

You will see that the price, shipping, and stock information for a product has 26 attributes, which are divided into 9 sub-headings. Each of them has mandatory as well as optional fields to be filled.

Here are a few tips to fill in the details without any errors:

Remember that the fields marked with (*) are mandatory. Filling in incorrect details or leaving them empty will give errors.

1. Listing Details

You need to provide your stock keeping unit ID or Seller SKU ID. It is an alphanumeric identifier such as AF01, MM101, and so on, for the listings.

2. Status

It represents your Listing Status. You need to choose “active”, so your listing is marked active. Buyers will not have access to inactive product listings.

3. Pricing Information

• Provide the maximum retail price or MRP of your product in INR.
• Also, provide your selling price at which you plan to sell your stock on Flipkart. Remember that it should be below the product’s MRP.

4. Inventory or Stock Information

• Fulfilment By - Choose seller from the menu or the “seller smart” option if you have opted for Flipkart fulfilment services.
• Type of Procurement - It includes the details about how you procure the inventory to meet the order requirements. Choose in-stock from the menu.
• Procurement SLA - Service Level Agreement or SLA is the time you will need to ensure the product is ready for shipping. The acceptable value for Flipkart is two days.
• Stock - This refers to the number of articles you plan to sell. You can also choose zero here.

5. Shipping Details

You need to provide details about who will dispatch or ship the order to the buyer. Choose Flipkart because selecting another option will show an error. Thus, it is compulsory to use shipping services provided by Flipkart.

Section 2 - Additional Product Description

This optional section in Flipkart product listing has 29 attributes, which are bifurcated into four categories. Although you may choose not to mention any details here, filling the relevant fields will help Flipkart and buyers better understand the features of your product.

Here are the sub-headings:

1. General - Provide the general specifications about your product, such as a brief description, relevant keywords, and more.
2. Dimensions - Mention the product’s height, width, depth, weight, and other applicable measurements.
3. Box - Mention the product name and the details about all the products that are in a single package.
4. Additional Features - Specify other unique features of your product, such as approval from an authority, and more.

Section 3 - Products Photos

You can add up to thirteen images of your product. You can upload the front, back, bottoms, and upside pictures of your product. The image resolution should be at least 500×500 pixels.

Also, be sure to use clear and appropriately sized images taken in proper lighting. In addition to this, you can also upload infographics and other creative pictures relevant to your products.

Visit the image guidelines by Flipkart for more details.

By following these steps, you can quickly get done with product listing and cataloging on Flipkart! Although the product attributes may vary according to the category, most fields are identical for all categories.

Quality Check (QC) of Product Information

Once you add all the details about our product accurately, you need to get your listing checked. Double-check all the information and click on the “Send to the QC” option at the bottom right corner. You may save all the details as a draft if you need some time before opting for a quality check.

What if Your Product Fails in QC?

If there are any errors, Flipkart will indicate them along with the product attributes. With specific error tags, you can quickly spot the problem areas and provide the correct details. You need to rectify them and submit the listing for QC again.

Common Reasons Why a Listing May Fail QC

• Incorrect CMYK colour, blurred or unclear product images
• Product image shows the MRP
• The product’s back or front pictures are missing
• The dimensions of the product do not match the values specified in attributes
• Inappropriate product weight
• The net or gross weight of the product does not match the values mentioned in the product attributes
• The government license number is missing
• You have not mentioned the product’s expiry date
• The manufacturer information on the product image is missing

Get Reliable Flipkart Marketplace Management Services in India

At Your Seller, we have the experience, expertise, and resources to provide extensive marketplace management services, including online seller registration in Flipkart, product listing and cataloging, and more. All you need to do is give us a call at +91 9909513312 to get started. We’ll be happy to help you!

Originally published at https://youramzseller.com/on May 8, 2022.

Amazon Listing Optimization in 2021: The Ultimate Guide For Sellers

 Businesses today are eager to jump on the rampantly rising digital trend, especially the e-Commerce platforms. Currently, the most coveted digital market is Amazon as it accommodates nearly all kinds of products & business. But, it is a highly competitive market too. Amazon is essentially a search engine for products. And since the viewers rarely go beyond the first page of the search results, the sellers must get that top spot for their products. There are several methods to beat the competition in your niche, but the most crucial is Amazon Listing Optimization. 

Amazon listing optimization involves creating a customized product listing that attracts viewers, boosts conversions & ultimately increases sales. Although, it is important to keep in mind that Amazon & Google are completely separate entities. Meaning, the optimization strategy you use for the former is ineffective for the latter and vice versa.

As a digital marketplace, Amazon is a closed-off platform with no outside influence allowed. Accordingly, the sellers have to craft a tailor-made Amazon listing optimization strategy to get their products ranked in top search results.

In this blog, we will discuss some of the most important tips for Amazon Listing Optimization in 2021.

1. Product Title Makes All The Difference

Product title is the first thing that a customer takes note of while scanning through the search results. For most categories, Amazon provides a limit of 250 characters to each seller for the product title. A well-written & optimized Amazon product title can attract a swarm of customers to your product. Here are a few tips that you can use to get started with your Amazon listing optimization:

(a) Include Brand Name: Mentioning brand name in the product title can help attract repeat buyers who are already familiar with your company. Also, it instills a sense of reliability in the mind of new customers. 

(b) Primary Keywords: Your product title should always carry primary keywords that catch the customers’ eyes. Make sure to include a highly-relevant key phrase in the first 80 characters of the title. It is advised to add 1-3 primary keywords in the product title in such a way that they logically fit in the sentence.

(c) Make it Customer-Friendly: Stuffing your product title with too many keywords makes it difficult for the customers to get a clear idea. It will come off as an illogical sentence & will probably be on the radar of Amazon’s algorithm. 

(d) Keep The Details Relevant: Your product title must send the right details to your customers in the form of features & specifications like color, size, model, quantity, etc.

(e) Reveal The Best Feature: Demonstrate the USP of your product in the title itself to make a strong impression on the viewers’ minds. Tell them what sets your product apart from others in the market. 

You can also find some additional tips on Amazon’s Seller Central page.

2. Convince The Customer With Key Product Features

This is another important element of the Amazon listing optimization strategy. The key product features offer you an opportunity to showcase your products’ hallmarks. Obviously, keywords are a must but the main goal here is to answer the question “why this particular product?”

(a) Clarity & Conciseness: For each product, an Amazon seller has a limit of 1,000 characters to describe the key product features. The main aim here is to convince the customers so make sure you use simple words & clear sentences. Try & keep each bullet point very specific & within the range of 200 characters. 

(b) Show What’s Valuable: Enter valuable information that helps customers to accurately gauge your product. Let the customers know what makes your product better than others.  

(c) Include Benefit Statements: A customer will buy a product only if he/she sees it as a solution to their problems. Include at least one example of how your product creates value in the buyer’s life. 

(d) Mobile Optimized: Mobile optimization of your product page is an essential investment. This is because the Amazon mobile app displays the key product features below the A+ content. In most cases, they are truncated with only the first 400 or so characters being displayed before the viewers have to “click more”. 

(e) Other Tips: Begin each bullet point with a capital letter and use a consistent tone. Do not mention pricing, shipping, or any company information. 

3. Set Your Product Apart With Product Description

Product Description gives you an additional space of 2,000 characters to elaborate on your product’s features & boost your Amazon listing optimization. Primarily, it should be utilized to demonstrate the add-on qualities that highlight your product in the cluster of similar products. To an extent, it gives you more freedom to add keywords but be careful to keep it legible & not to use too many of them. Follow these tips to effectively optimize this area: 

 (a) Keep It Short: Ditch the long paragraphs and breakdown each matter into short sentences or bullet points. The product description is your sales pitch so make sure the viewers find it easy to read & filled with only the useful details. 

(b) Create Value: Keep your product description highly consumer-centric. Don’t just simply mention the features; educate the customers about the science behind it & why they need it. Whenever possible, insert power words to make it more compelling.

(c) Story Sells: Do not shy away from telling the customers about the thought-process behind the product and/or the brand. A story is an interesting way to keep the viewers hooked to your product.  

4. Tease The Viewers With High-Quality Product Images/Videos:

Be it an offline or online market, a visual representation of the product is what drives the buying decision. Amazon facilitates this experience through its media section. While uploading product media, keep these points in mind to improve your Amazon listing optimization.

(a) Use The Space Wisely: Amazon allows a seller to upload 9 images, 7 of which are displayed along with the listing and the remaining 2 are available in the gallery. Upload as many images as possible & ensure that each of them serves a different purpose.

(b) The Right Size: Images with dimensions greater than 1000 x 1000 pixels should be ideally used. The superior quality of photos enables customers to zoom in on them & get a clearer idea.

(c) Follow The Guidelines: As per the official guidelines, your lead Amazon product images must have a neutral background with no watermarks, blueprints, or sketches.

(d) Keep It Professional: Photos simply captured from the camera of your mobile phones just won’t work. Hire a professional photographer & leverage his skills to capture some high-definition shots of your product. Cover various angles & show the product from all the sides.

(e) Lifestyle Images: Pictures that accurately show your product’s size, scale and utility are extremely important as they clear any confusion that’s left in the customers’ minds. 

Product images are very important in strengthening your Amazon listing optimization. So, make sure to invest in professional photography & get visually attractive images for your products. If your images are not convincing enough, the viewers will skip right through your listing. 

5. Keywords Dictate The Game

At the core of your Amazon listing optimization strategy lie the right keywords. As mentioned earlier, Amazon is a search engine and it uses keywords as the main parameter for ranking your product. These are the very keywords that you need to work into your product title, description, and key features. Use these tips to identify the exact keywords that will boost your product’s ranking:

 (a) Research Is Key: The best place to find keywords for your product is Amazon itself. You can either utilize tools or search for them manually. Put yourself in the minds of your customers & think about what they would type while looking for your product. 

(b) Keyword Index: Once you’ve carried out detailed research, create a proper list of all the relevant keywords & monitor it constantly. Since the search terms keep on changing, you must update this list at least once a month. 

(c) Evaluate Your Competitors: Discover the keywords that your competitors are using & decide which of them to use for your own product listing. 

(d) Avoid Stuffing: It is best not to repeat the keywords again & again. Try to form meaningful sentences with just the right amount of relevant keywords. 

(e) Backend Keywords: Optimizing the backend keyword section can drastically improve your Amazon product listing strategy. So ensure that you cover your product’s categories, misspellings, features, variants, and other potential ways a customer might search for your product.

Optimize Your Product Listing With Us & Let Us Be YourSeller On Amazon

Be it any product or industry, the dedicated team at YourSeller will help you establish a strong business authority on Amazon. With our expert copywriting services & impeccable SEO support, we craft the perfect Amazon Listing Optimization strategy for your products.

Also Read:

Protect Your Amazon Brand And Product Listings From These 6 Threats
How to Create Compelling Amazon Product Listings?
How to Select Products to Sell on Amazon?
The Ultimate Amazon Product Photography Guide to Use in 2021

Originally published at https://youramzseller.com/ on Mar 12, 2022

 

Amazon Marketing Services and eCommerce Marketing Services in India

Looking for experts in eCommerce marketing services? We offer Amazon Marketing services, including Amazon ads, PPC optimization, PPC management & more to boost your sales!

How to Register Yourself on Amazon?

With over 1 billion users on Amazon, it is a company that can help sellers like yourself make huge profits if you do it right. Selling your products in the online shopping landscape is not easy, but once you get the hang of it, your online business is bound to flourish.

Are you looking to get started on Amazon? Our amazon marketing experts have made you the perfect guide on how to use Amazon seller registration in India so that you can start listing your products and start selling in your area as soon as possible.

Here’s How to Register Yourself on Amazon India:

• Start at the ‘Amazon Seller Homepage’

Open services.amazon.in on your web browser, and click on the ‘Create your account’ option wherein you can fill your details in regards to your business i.e your name, official email address, your phone number, and other necessary details.

Amazon will verify your details and once it gets done, you can log in to your account and start with the Amazon seller registration process.

Read More : How to Use Amazon Seller Registration to Sell in Your Area?

List Of Amazon Restricted Categories

Just like any other marketplace, Amazon shuffles all the products in specified categories. The e-commerce giant does this to facilitate a seamless buyer experience for the customers and also ensure a smooth seller experience, including a hassle-free process for Amazon seller registration. But there are certain categories that are gated by Amazon’s restrictive policies and rules, known as the Amazon Restricted Categories or Amazon Gated Categories.

In this blog, we have tackled the nuances of this often misunderstood notion in detail and suggested ways for sellers to get past the Amazon restricted categories, once they are done with the online seller registration.

What Are Amazon Restricted Categories?

On the surface, the term “Amazon Restricted Categories” sounds pretty self-explanatory; but there’s more to it than meets the eye. These gated categories are guarded by Amazon’s stringent rules and guidelines to serve a multitude of purposes, one of them being the prevention of counterfeit and/or harmful products. And unlike general categories, sellers are required to seek Amazon’s approval to sell commodities in these restricted categories.

Although in recent times, Amazon has changed its policy to restrict entire categories; instead the restrictions are now applicable to particular sub-categories & sub-niches. As such, Amazon sellers need to wary of not just restricted categories but also the list of gated products and brands while selling on the platform.

Read More : Amazon Restricted Categories 2021: The Definitive Guide

Things to Consider When Creating an Amazon Seller Account

Amazon has redefined the e-commerce space. It has become the most sought-after space among online business owners because of the expansive reach it offers and the credibility it lends to their brands. If you are new to the e-commerce business and are keen to venture onto the Amazon platform as a seller, here are a few things you must keep in mind when undertaking Amazon seller registration.

Your Product

Before you undertake the Amazon seller registration, you must research about the products and categories that are doing well on the e-commerce website. Visit the Amazon best-sellers section to scan through product listings that are performing well on the platform. Compare to understand if your products match up to these products in terms of sale potential, quality, etc. Analyse to understand how you can sell your product alongside the top performing sellers.

A word of caution — do not upload all your products on to the website in one go. Venture out with your top products and then gradually scale up as your business grows.

Read More : 5 Things to Consider When Creating an Amazon Seller Account