If you are a seller on Amazon, you would have noticed that the competition is fierce. That’s why you need to think outside the box and explore the different marketing tools and techniques available on Amazon for your business. One of these tools is Amazon Marketing Services (AMS). AMS provides you with an opportunity to directly put your products in front of your target audience. Read on to learn more about the Amazon marketing services to make an informed decision.
What is Amazon Marketing Services & What does it Entails?
In 2018, Amazon launched the ‘AMS’ as an advertising solution for vendors to enhance their product visibility and brand awareness on Amazon. Amazon marketing services offer you an opportunity to advertise your products through pay-per-click ads on Amazon and Amazon-operated websites.
Here’s what you can expect from the AMS:
Amazon advertising services offer you a robust dashboard to get real-time updates about your advertising campaigns. You can see the clicks, impressions, spend, and conversions from the dashboard to analyze how your campaigns are performing.
You can use keyword targeting so that your ads are shown to your target audience. You can add or remove keywords based on the preferences of your customers
AMS also offers a bidding tool to enhance the chances of your ad appearing on the top result of the page. You can adjust your bid as per your requirements.
How to Select the Right Type of AMS Ad for Your Business?
Amazon marketing services can be a challenging platform if you don’t know the advertising options they offer.
Here are the Top 3 AMS ads:
Headline Search Ads
These are also known as sponsored brand ads and appear right after a customer searches for a product. They are placed on the top of the search page and provide excellent brand exposure. Headline search ads capture the search intent of the user by displaying a combination of text and image ads. By using appropriate keywords you can optimize these ad campaigns for your e-commerce business.
Who is it for?
If your goal is to capture new audiences, enhance your brand reach, and increase consideration for your product, then headline search ads are an ideal choice.
Amazon Sponsored Products
Sponsored products are pay-per-click ads that appear on the Search engine result page. With automatic targeting and adjustable bidding, you can use Amazon sponsored products to launch your products and optimize your ads for conversion.
Who is it for?
Sponsored ads can be used by advertisers to achieve a variety of goals including enhancing the visibility of your products, remarketing, and promoting seasonal products.
Amazon Product Display Ads
While Amazon’s sponsored ads and headline search ads target customers on keyword searches, Amazon product display ads allow advertisers to promote their products based on customer interest and product.
Who is it for?
Amazon product display ads are a powerful tool for display advertising and are best used for remarketing purposes.
Boost Your Sales with Our Amazon Marketing Services!
At Yourseller we offer eCommerce marketplace management services and can help you explore the advertising landscape of Amazon to stay at the top of the game. Our experts will perform an audit on your current marketing campaign and help you come up with a customized plan to optimize your ranking on Amazon.
Whether you are a start-up or an established enterprise, we will help you with Amazon marketplace management and campaign management to achieve the desired results. Reach out to us at +91 9909513312 or write to us at contact@yourseller.in to learn more about our e-commerce marketing services!
