The Fundamentals of Amazon Marketing Services

 

Businesses are looking for professionals for Amazon marketing services to provide their products with the best optimization and exposure. The Amazon marketing landscape is changing, and you have to stay vigilant about newer practices to ensure that you attract potential customers. Online marketplace management, particularly marketing on Amazon can be overwhelming if you don’t have the right expertise. Learn about the fundamentals of Amazon campaign management to get started with it!

3 Ways to Get Started With Amazon Marketing Services

1. Learn About the Types of Ads

Whether you are an experienced Amazon seller or looking to set up a new online store, you should know about the different Amazon ad types. Getting your product ad across search results leads to better conversion and attracts more customers. Amazon campaign management includes 3 types of ads:

• Sponsored Product Ads: These are pay-per-click ads that include specific keywords to target shoppers. Like Google’s PPC campaign management, you only pay for sponsored product ads when someone clicks on them.
• Amazon DSP: Instead of buying an ad placement, you can use Amazon’s data intelligence to reach potential customers using display and video ad types.
• Product Display Ads: These ads appear on the product detail page. Either on the top of the offer listing page, below the search results, or on the customer review page.

2. Adapt a Review Management Strategy

Amazon marketing services can help you enhance your user experience by dealing with negative reviews. With prompt replies and genuine efforts, you can develop an effective review strategy to improve the purchase rates. Here are some tips to help you get positive reviews on Amazon:

• Check-in on User Queries Daily: Have a Question & Answer session and ensure that your users are well-updated with product details. You can also follow up on negative reviews to resolve any confusion.
• Keep it Professional: Use your brand voice to answer questions and maintain things consistently.
• Encourage User Reviews: Customer leaving feedback and reviews boosts confidence and enhances your brand reach. You can hire professional Amazon marketing services to invite shoppers to leave a review.

3. Maintain a Balance Between Promotional & Informational Content

Most sellers make the mistake of promoting their products on the platform 24/7. Instead of blindly promoting, you need to design your Amazon campaign management in a way that provides valuable content to your users. Here’s how you can increase user engagement:

• Include the Link to Your Social Media Platform: You can connect your Amazon online store to your social media account. That way, you can increase brand awareness and drive Amazon traffic to your social handle. 
• Have a Compelling CTA: With the help of Amazon marketing services, you can add a compelling CTA to your product packaging or on your product description page. 
• Don’t forget to Write About Your Product Features & Benefits: To boost your sales, ensure that you have showcased your product benefits and features for users to make an informed decision. Emphasize your brand voice and keep the descriptions user-friendly. 

 Get Comprehensive Amazon Marketing Services from YourSeller

At Yourseller, we offer A-Z online marketplace management that includes Amazon marketing services, product listing, brand management, and many more. We follow the best marketing practices and aim to drive results. We provide unique solutions suited to your business so that you can establish your digital presence. 

Connect with our e-commerce marketing experts at +91 9909513312 or drop us a mail at contact@yourseller.in for any queries.

A Beginner’s Guide to Amazon Marketing Services

If you are a seller on Amazon, you would have noticed that the competition is fierce. That’s why you need to think outside the box and explore the different marketing tools and techniques available on Amazon for your business. One of these tools is Amazon Marketing Services (AMS). AMS provides you with an opportunity to directly put your products in front of your target audience. Read on to learn more about the Amazon marketing services to make an informed decision.

What is Amazon Marketing Services & What does it Entails?

In 2018, Amazon launched the ‘AMS’ as an advertising solution for vendors to enhance their product visibility and brand awareness on Amazon. Amazon marketing services offer you an opportunity to advertise your products through pay-per-click ads on Amazon and Amazon-operated websites. 

Here’s what you can expect from the AMS:

• Amazon advertising services offer you a robust dashboard to get real-time updates about your advertising campaigns. You can see the clicks, impressions, spend, and conversions from the dashboard to analyze how your campaigns are performing. 

• You can use keyword targeting so that your ads are shown to your target audience. You can add or remove keywords based on the preferences of your customers

• AMS also offers a bidding tool to enhance the chances of your ad appearing on the top result of the page. You can adjust your bid as per your requirements. 

How to Select the Right Type of AMS Ad for Your Business?

Amazon marketing services can be a challenging platform if you don’t know the advertising options they offer. 

Here are the Top 3 AMS ads:

• Headline Search Ads

These are also known as sponsored brand ads and appear right after a customer searches for a product. They are placed on the top of the search page and provide excellent brand exposure. Headline search ads capture the search intent of the user by displaying a combination of text and image ads. By using appropriate keywords you can optimize these ad campaigns for your e-commerce business. 

Who is it for?

If your goal is to capture new audiences, enhance your brand reach, and increase consideration for your product, then headline search ads are an ideal choice. 

• Amazon Sponsored Products

Sponsored products are pay-per-click ads that appear on the Search engine result page. With automatic targeting and adjustable bidding, you can use Amazon sponsored products to launch your products and optimize your ads for conversion. 

Who is it for?

Sponsored ads can be used by advertisers to achieve a variety of goals including enhancing the visibility of your products, remarketing, and promoting seasonal products. 

• Amazon Product Display Ads

While Amazon’s sponsored ads and headline search ads target customers on keyword searches, Amazon product display ads allow advertisers to promote their products based on customer interest and product. 

Who is it for?

Amazon product display ads are a powerful tool for display advertising and are best used for remarketing purposes. 

Boost Your Sales with Our Amazon Marketing Services!

At Yourseller we offer eCommerce marketplace management services and can help you explore the advertising landscape of Amazon to stay at the top of the game. Our experts will perform an audit on your current marketing campaign and help you come up with a customized plan to optimize your ranking on Amazon.

Whether you are a start-up or an established enterprise, we will help you with Amazon marketplace management and campaign management to achieve the desired results. Reach out to us at +91 9909513312 or write to us at contact@yourseller.in to learn more about our e-commerce marketing services!

Jio Mart Website has Launched - Strong Competition for Amazon

As a prominent name when it comes to eCommerce marketplace management services, particularly Amazon and Flipkart marketplaces, we are aware that the launch of JioMart means more competition for online stores. Check out the details about the launch here to get a better understanding of the online marketplaces!

https://bit.ly/36CWbsD