List Of Amazon Restricted Categories

Just like any other marketplace, Amazon shuffles all the products in specified categories. The e-commerce giant does this to facilitate a seamless buyer experience for the customers and also ensure a smooth seller experience, including a hassle-free process for Amazon seller registration. But there are certain categories that are gated by Amazon’s restrictive policies and rules, known as the Amazon Restricted Categories or Amazon Gated Categories.

In this blog, we have tackled the nuances of this often misunderstood notion in detail and suggested ways for sellers to get past the Amazon restricted categories, once they are done with the online seller registration.

What Are Amazon Restricted Categories?

On the surface, the term “Amazon Restricted Categories” sounds pretty self-explanatory; but there’s more to it than meets the eye. These gated categories are guarded by Amazon’s stringent rules and guidelines to serve a multitude of purposes, one of them being the prevention of counterfeit and/or harmful products. And unlike general categories, sellers are required to seek Amazon’s approval to sell commodities in these restricted categories.

Although in recent times, Amazon has changed its policy to restrict entire categories; instead the restrictions are now applicable to particular sub-categories & sub-niches. As such, Amazon sellers need to wary of not just restricted categories but also the list of gated products and brands while selling on the platform.

Read More : Amazon Restricted Categories 2021: The Definitive Guide

Things to Consider When Creating an Amazon Seller Account

Amazon has redefined the e-commerce space. It has become the most sought-after space among online business owners because of the expansive reach it offers and the credibility it lends to their brands. If you are new to the e-commerce business and are keen to venture onto the Amazon platform as a seller, here are a few things you must keep in mind when undertaking Amazon seller registration.

Your Product

Before you undertake the Amazon seller registration, you must research about the products and categories that are doing well on the e-commerce website. Visit the Amazon best-sellers section to scan through product listings that are performing well on the platform. Compare to understand if your products match up to these products in terms of sale potential, quality, etc. Analyse to understand how you can sell your product alongside the top performing sellers.

A word of caution — do not upload all your products on to the website in one go. Venture out with your top products and then gradually scale up as your business grows.

Read More : 5 Things to Consider When Creating an Amazon Seller Account

Protect Your Amazon Brand And Product Listings From These 6 Threats

 

Doing business on Amazon may seem profitable, but there are certain things that you need to be

careful about. These include protecting your listings, patent rights, and more. Let’s

 discover the top threats sellers face on the Amazon platform to help you make informed decisions. 

Read  More:- Protect Your Amazon Brand And Product Listings From These 6 Threats 

7 Most Critical Metrics to Track On Amazon Account Health

 

Running a business on Amazon doesn’t just include keeping track of profitability metrics, 

it also involves performing regular checks on your Amazon account health. Here are the

 7 most critical metrics to ensure efficiency and performance.  

Read More:- 7 Most Critical Metrics to Track On Amazon Account Health 

Your Ultimate Guide To Winning The Amazon Buy Box In 2021

 

 

Amazon buy box is a great opportunity for sellers to enhance their sales. However, bagging it may seem overwhelming. Here is a practical guide about Amazon Buy Box and how it works to help you win it fair and square.

Read More:-  Your Ultimate Guide To Winning The Amazon Buy Box In 2021

Amazon FBA Explained: Features, Pros And Cons

 

 While managing your e-commerce business on Amazon, you may come across Amazon FBA. This feature offered to online sellers helps enhance customer experience by ensuring timely delivery and taking care of your fulfillment needs. Read this guide to understand all about Amazon FBA and decide whether it is the right strategy for your business.
Read More:- Amazon FBA Explained: Features, Pros And Cons

The Ultimate Amazon Product Photography Guide to Use in 2021

 

 Do you want to make your mark in the eCommerce world & take your online business on Amazon to the next level? Amazon Product Photography can help you! Check out a few useful tips and tricks about Product Photography on Amazon & how they can benefit you.
Read More:- The Ultimate Amazon Product Photography Guide to Use in 2021

Amazon A10: Scanning The Latest Updates In Amazon’s Algorithm

 

 Are you an Amazon seller? Do you want to learn about Amazon’s A10 Algorithm & how it can help rank your product listing higher in the marketplace? Skim through the 9 essential factors that impact the Amazon A10 algorithm so you can develop Amazon SEO strategies, PPC campaigns & advertising plans for your business!
Read More:- Amazon A10: Scanning The Latest Updates In Amazon’s Algorithm

Decoding Amazon A9 Algorithm For Improved Product Ranking And SEO

 

Having an intimate understanding of how the Amazon A9 algorithm works can help sellers make effective Amazon SEO strategies and enhance their profitability. Let’s discover how the Amazon search algorithm works and how to leverage it to optimize your product listings.

Read more:- Decoding Amazon A9 Algorithm For Improved Product Ranking And SEO

8 Mistakes That Are Ruining Your Amazon Seller Status!

 

Ranking high on Amazon can be frustrating as your Amazon PPC campaigns may be under-performing or your product listings wouldn’t have been optimized. To help you overcome these obstacles, here are some tips to enhance your sales and achieve your profit goals.

Read more:- 8 Mistakes That Are Ruining Your Amazon Seller Status!

How to Enhance Your Sales on Amazon in 2021?

 

Amazon is a leading online marketplace that can be rewarding for online sellers but is also competitive. If you are thinking about enhancing your sales and staying at the top of your game, here are some essential tips to boost your Amazon optimization strategies and ensure effective results.

Read more:- How to Enhance Your Sales on Amazon in 2021?

Why Amazon ASIN Matters for Sellers & How to Create One?

 

Are you thinking about the new Amazon ASIN update? It can help you find your inventory faster and ensure accurate information. Learn here why Amazon ASIN is critical and aids you to track your stock efficiently.

Read more:- Why Amazon ASIN Matters for Sellers & How to Create One?

How to Optimize Your Amazon Listings in 2021?

 

Did you know that Amazon listing optimization can help you increase your rankings? This is because they help customers find your products and ensure accurate information. If you are thinking about enhancing your sales on Amazon, here are a few tips to help you ace your Amazon product listings.

Read more:- How to Optimize Your Amazon Listings in 2021?

The Fundamentals of Amazon Marketing Services

 

Businesses are looking for professionals for Amazon marketing services to provide their products with the best optimization and exposure. The Amazon marketing landscape is changing, and you have to stay vigilant about newer practices to ensure that you attract potential customers. Online marketplace management, particularly marketing on Amazon can be overwhelming if you don’t have the right expertise. Learn about the fundamentals of Amazon campaign management to get started with it!

3 Ways to Get Started With Amazon Marketing Services

1. Learn About the Types of Ads

Whether you are an experienced Amazon seller or looking to set up a new online store, you should know about the different Amazon ad types. Getting your product ad across search results leads to better conversion and attracts more customers. Amazon campaign management includes 3 types of ads:

• Sponsored Product Ads: These are pay-per-click ads that include specific keywords to target shoppers. Like Google’s PPC campaign management, you only pay for sponsored product ads when someone clicks on them.
• Amazon DSP: Instead of buying an ad placement, you can use Amazon’s data intelligence to reach potential customers using display and video ad types.
• Product Display Ads: These ads appear on the product detail page. Either on the top of the offer listing page, below the search results, or on the customer review page.

2. Adapt a Review Management Strategy

Amazon marketing services can help you enhance your user experience by dealing with negative reviews. With prompt replies and genuine efforts, you can develop an effective review strategy to improve the purchase rates. Here are some tips to help you get positive reviews on Amazon:

• Check-in on User Queries Daily: Have a Question & Answer session and ensure that your users are well-updated with product details. You can also follow up on negative reviews to resolve any confusion.
• Keep it Professional: Use your brand voice to answer questions and maintain things consistently.
• Encourage User Reviews: Customer leaving feedback and reviews boosts confidence and enhances your brand reach. You can hire professional Amazon marketing services to invite shoppers to leave a review.

3. Maintain a Balance Between Promotional & Informational Content

Most sellers make the mistake of promoting their products on the platform 24/7. Instead of blindly promoting, you need to design your Amazon campaign management in a way that provides valuable content to your users. Here’s how you can increase user engagement:

• Include the Link to Your Social Media Platform: You can connect your Amazon online store to your social media account. That way, you can increase brand awareness and drive Amazon traffic to your social handle. 
• Have a Compelling CTA: With the help of Amazon marketing services, you can add a compelling CTA to your product packaging or on your product description page. 
• Don’t forget to Write About Your Product Features & Benefits: To boost your sales, ensure that you have showcased your product benefits and features for users to make an informed decision. Emphasize your brand voice and keep the descriptions user-friendly. 

 Get Comprehensive Amazon Marketing Services from YourSeller

At Yourseller, we offer A-Z online marketplace management that includes Amazon marketing services, product listing, brand management, and many more. We follow the best marketing practices and aim to drive results. We provide unique solutions suited to your business so that you can establish your digital presence. 

Connect with our e-commerce marketing experts at +91 9909513312 or drop us a mail at contact@yourseller.in for any queries.