Master Amazon Keyword Research with Brand Analytics – Free Tool Guide

Amazon keyword research is essential for optimizing your product listings and increasing sales. With the help of Amazon Brand Analytics (ABA), sellers can access valuable data, including high-volume search terms and competitor insights. This guide will walk you through how to use Brand Analytics to enhance your Amazon product listing services and maximize conversions.

How to Access Amazon Brand Analytics Top Search Terms

Amazon Brand Analytics provides sellers with a wealth of keyword data, helping them understand customer search behavior. Follow these steps to access the ‘Top Search Terms’ feature:

1. Log in to Your Amazon Seller Central Account

Ensure that you are a registered brand owner to access Brand Analytics. Log in using your seller credentials.

2. Navigate to the Brand Analytics Dashboard

Once logged in, go to the ‘Reports’ section and select ‘Brand Analytics.’ This dashboard provides multiple analytical tools, including customer demographics, repeat purchase behavior, and search term insights.

3. Select ‘Top Search Terms’

Under the Brand Analytics section, click on ‘Top Search Terms.’ This report shows the most searched keywords on Amazon, along with their search frequency rank (SFR).

4. Filter and Analyze Data

Use filters to narrow down the search terms relevant to your product category. Look for keywords with high search frequency and relevance to your niche. These insights will help you optimize your listings effectively.

How to Use Amazon Brand Analytics for Keyword Research

Optimizing your Amazon listings starts with effective keyword research. Follow these steps to find and use high-volume keywords:

Step 1: Gather Relevant Product Information

Before starting your keyword research, collect essential details about your product, including its features, benefits, and target audience.

Step 2: Identify High-Volume Keywords

Using the Top Search Terms report, identify high-volume keywords related to your product. Look for terms with a strong search rank and relevance to ensure they align with customer search intent.

Step 3: Implement Keywords in Listings

Incorporate the selected keywords strategically in your product title, bullet points, description, and backend search terms. This will enhance the visibility of your product and improve search rankings.

Case Studies: Keyword Optimization Success Stories

Keyword optimization has helped many sellers increase their sales on Amazon. Here are two case studies showcasing how effective keyword research leads to success:

Chocolate Cone

A seller specializing in chocolate cones used Amazon Brand Analytics to identify high-volume search terms like “best chocolate cones for ice cream.” By optimizing their title and backend search terms with relevant keywords, they saw a 30% increase in organic sales.

Waterproof Phone Pouch

Another seller selling waterproof phone pouches discovered that customers frequently searched for “best waterproof phone case for swimming.” After optimizing their listing with this keyword, they experienced a 40% boost in sales and improved conversion rates.

Competitor Keyword Analysis on Amazon

Understanding how competitors use keywords can give you a competitive edge. Follow these steps to conduct a competitor keyword analysis:

Steps to Conduct Competitor Keyword Analysis:

1. Search for your main product keyword on Amazon.

2. Identify the top-ranking competitors.

3. Analyze their product titles, bullet points, and descriptions.

4. Use Brand Analytics to check the keywords they rank for.

5. Implement high-performing keywords into your own listing.

Optimize Amazon Product Listings with Brand Analytics

Keyword research is just one part of the equation. To fully optimize your listings, consider these additional tools and techniques:

Amazon Search Volume Tools & Backend Search Terms

• Use Amazon’s Search Query Performance Dashboard to analyze keyword trends.

• Leverage third-party tools like Helium 10 and Jungle Scout for deeper insights.

• Optimize backend search terms with long-tail keywords and misspellings to capture additional traffic.

Increase Amazon Sales with Keyword Research

Optimized keyword research directly impacts your sales and visibility. Here’s how:

Optimized keyword research contributes to:

• Higher organic rankings

• Improved click-through rates (CTR)

• Increased conversion rates (CVR)

• Better targeting of the right audience

Best Practices for Amazon Keyword Research:

• Regularly update keywords based on search trends.

• Use long-tail keywords to target specific customer needs.

• Monitor competitor keyword strategies.

• A/B test different keyword placements to optimize conversions.

Conclusion

Amazon Brand Analytics is a powerful free tool that enables sellers to conduct effective keyword research and optimize their listings. By leveraging top search terms, analyzing competitors, and implementing high-performing keywords, you can enhance your Amazon product listing services and increase sales.

Take Your Business to the Next Level with Expert Amazon Keyword Research

Mastering Amazon keyword research can be a game-changer for your business. Stay ahead of the competition and optimize your listings with data-driven insights from Amazon Brand Analytics.

Visit at: Your Seller Agency

Why Every Amazon Product Listing Needs a Video

In the competitive world of Amazon, product listings are the lifeline of sales. Each listing needs to make a quick, lasting impression on potential customers, and adding video content has proven to be one of the most effective ways to achieve this. Videos not only showcase products but also engage customers, increase conversion rates, and build brand trust. In this blog, we’ll dive into the benefits of using video in Amazon product listings and how it can take your product sales to the next level.

Best Types of Videos for Amazon Product Listings

Not all videos work the same for every product. Choosing the right type of video is crucial to capture your audience's attention effectively. Here are some popular video formats that work wonders on Amazon:

• Product Demo Videos: Show your product in action. Demos allow customers to visualize how the product works, looks, and feels in a real-world setting.
• How-to Guides: Walk customers through using the product step-by-step, helping them understand the value and practical use of your product.
• Customer Testimonial Videos: Real customers sharing their experiences add authenticity and build trust.
• Unboxing Videos: These videos appeal to customers’ curiosity and create excitement by showing the packaging, components, and first impressions.

By selecting the right type of video, Amazon sellers can tailor their content to address customer needs and highlight specific product features.

Do Videos Increase Conversion Rates on Amazon?

Yes! Videos have a direct impact on conversion rates. Customers often hesitate to purchase a product based on static images alone, as they don’t always convey the complete look and feel of an item. Videos, on the other hand, allow customers to gain a better understanding, ultimately reducing hesitation and making them more likely to click "Add to Cart."

The addition of a high-quality video can increase the time customers spend on your listing and give them more confidence in their buying decision. Research has shown that listings with videos can see conversion rates improve by as much as 80%.

Proven Results from Video Testing on Amazon Product Listings

Numerous studies and tests have shown the effectiveness of video in Amazon listings. Sellers who added videos to their product pages reported higher customer engagement, fewer returns, and an increase in positive reviews. A/B testing on Amazon product listings has revealed that customers are more likely to trust a brand that uses videos to represent their products.

One Amazon seller, for example, noted a 30% boost in conversions after adding a short product demonstration video, along with a 15% drop in return rates. These figures illustrate that customers feel more informed when they can visually see what they are buying, which leads to increased satisfaction post-purchase.

How Videos Increase Conversion Rates on Amazon

Videos work as a powerful sales tool by tapping into customers’ emotions and senses. Here are some ways they boost conversions:

1. Building Trust: Videos help potential buyers see the product as it is, without feeling misled by edited or static images.
2. Providing Information: A well-made video gives details that images or text alone can’t convey, such as textures, sounds, or motions.
3. Reducing Uncertainty: When customers can clearly understand a product’s features, they are less likely to abandon the purchase due to doubts.
4. Creating Engagement: Dynamic content naturally attracts attention, increasing the time customers spend on your listing.

Why Each Amazon Product Listing Should Have a Video

Incorporating videos into Amazon listings should be a priority for sellers aiming to stand out. With competition growing every day, having a video gives you an edge by effectively showcasing your product's unique features. Not only does video content improve customer satisfaction, but it also helps in differentiating your brand from competitors.

Amazon’s algorithms also favor listings with higher engagement, which includes video views. This added visibility can lead to an increase in organic traffic, putting your listing in front of more potential buyers.

Making the Most Out of Video Content

To maximize the impact of video on your Amazon listings, it’s essential to invest in quality content. Here are a few tips:

• Focus on Clarity: Make sure your video clearly shows the product’s features and benefits.
• Optimize for Mobile: Many Amazon shoppers browse on mobile, so ensure that the video looks great on smaller screens.
• Keep it Short and Engaging: Attention spans are short, so aim for videos that are informative yet concise.
• Use Captions and Voiceover: Not all customers will have audio on, so captions or visual cues can help deliver your message.

A well-optimized video will help boost engagement and drive conversions, adding real value to your listing.

Unlock the Power of Amazon Product Listings with Videos!

Incorporating video content in your Amazon product listings is one of the most effective ways to attract, inform, and convert customers. With the potential to boost sales, increase engagement, and build trust, videos are a must-have in the Amazon marketplace. Embrace the power of video to elevate your brand, enhance customer experience, and give your listings the competitive advantage they deserve.

Read More: Adding Videos to Amazon Listings: A Game-Changer for Sales

8 Mistakes That Are Ruining Your Amazon Seller Status!

 

Ranking high on Amazon can be frustrating as your Amazon PPC campaigns may be under-performing or your product listings wouldn’t have been optimized. To help you overcome these obstacles, here are some tips to enhance your sales and achieve your profit goals.

Read more:- 8 Mistakes That Are Ruining Your Amazon Seller Status!

How to Select Products to Sell on Amazon?

Selling on Amazon or Amazon advertising is easy once you know how to choose the right product. This will help you with Amazon product listing and cataloging.

The key for an eCommerce business is to select a product that has a high demand and less competition.

However, you need to analyze whether or not it will perform well, which requires the expertise of professionals. Moreover, using the best practices for choosing an item is a critical step because the further course of action, including Amazon marketplace management, marketing, and advertising, depends on it.

If you are wondering how to pick the right product, here’s an excellent idea:

You may use product research tools such as Jungle Scout.

Read on to learn more about how to select the products to sell on Amazon so you can make an informed decision.

Originally published at https://www.yourseller.in on June 26, 2020

How to Start Your Online Business?

With the threat of the coronavirus looming on us, social distancing has become the new norm. This is why fewer options are available to station a business these days, urging us to come up with alternatives to expand business reach and enhance your revenue. Moreover, the impact of COVID-19 will be seen long after the threat of pandemic comes to an end.

So, what can you do to ensure you remain in the business?

You can opt for online platforms such as Amazon and Flipkart.

In fact, several SME and MSME businesses have already started building their online presence.

As a leading name in eCommerce marketplace management services, we have put together this guide to help you start your online business and understand the essentials of marketplace brand building. Learn more about the following two crucial aspects of starting your online business:

• Planning Your Online Business Strategy
• Steps to Build Your Online Business

Read on to know what you should do and make an informed decision accordingly.

Originally published at https://www.yourseller.in/on May 18, 2020.