How to Encourage Repeat Purchase Behavior on Amazon?

 

 

Amazon is a user-friendly platform to expand your business. However, when the complexity arises to understand your customer and what exactly they are looking for, you can use a brand analytics tool. With the help of a brand analytics tool on Amazon seller central you will be able to perceive repeat customer behavior and learn to retain them. 

In this article, we will walk you through the steps you need to know what is repeat purchase behavior and how to encourage it.

Ready to take your Amazon marketing to a new level?

What is Repeat Purchase Behavior?

Not only do repeat customers convert more often, but they also have a positive average order value than first-time customers. 

Repeat purchases are people who buy from you time and again and would be considered loyal customers. These customers are quite familiar with your brand and are often driven by the need for functionality. 

Note that: 

For brands providing FMCG goods and such, it is important to restock your inventory regularly. This kind of repeat purchase behavior can boost the revenue of investment and ensure sustainable growth. 

If you run an e-commerce business, you know how important it is to boost your repeat purchase. One of the most feasible ways to enhance your customer acquisition cost is through retention.

But how to encourage it?

What you can do to Encourage Repeat Purchase Behaviour?

1. Discount on next purchase 

Adding a package insert, including a thank-you along with a discount on their next purchase is one surefire way to boost your repeat purchase. You can even include 'refer to a friend promo code'. It will encourage your customers not only to make another purchase but also will bring in new buyers.

Plus, it will be a pleasant surprise and it shows your shopper that you care and that you are going the extra mile for them.

2. Amazon Save & Subscribe Program

With Amazon save & subscribe program it lets customer purchases on auto-pilot. This program automatically delivers selected products to customers within 3 months or whatever time frame they choose. 

When a customer participates in this program it increases the likelihood of repeat purchases. If your product is a good match for the program, you should expect to see your repeat purchase rate improve by enrolling in subscribe and save. 

Keep in mind that your customers get between a 5-15% discount for subscribing. This will create a good amount of sales with high conversion rates.

3. Sponsored Ads

Spending on ads will ultimately result in repeat purchase behavior. How?

Advertising is the easiest way to acquire new customers for your business and get them to make additional purchases, which is known as repeat purchase behavior. The majority of your first-time buyers are not necessarily interested in being loyal to your brand for the long term. But, if you carefully nurture your leads, you can make your customers more engaged with your brand and thereby increases the lifetime value of your customers. 

To attract customers to your Amazon product page, running ads will come in handy. The more number of times your ads are being seen, the more it will increase the chances of it being sold. Spending a few bucks on the customer via ads can increase the potential of the customer buying your product. 

It will help you retain them in the long run & thus adding in other repeat purchases. 

4. Easy & Fast Delivery 

Fulfilled by Amazon is an incredibly popular option because it lets seller get their product to customers faster and with less hassle. It is best for customers as it will help them save via free shipping. And if they are prime members, they will get free next or two-day delivery. This is faster than you did probably be able to deliver a package. 

The best benefit of Amazon FBA is customer satisfaction which will ultimately result in customer retention. 

How to track repeat purchase rates on Amazon?

You can access the repurchase analytics dashboard under the business analytics tab to view a full report on repeat purchase rates. 

In general, a good repeat purchase rate is 20-40%. With higher the repeat rate, the more you will be receiving orders in the future than a competitor who has a lower rate.  

In a nutshell,

In the starting stages of your business growing on Amazon, it is important to focus on customer retention. Though, once you begin to secure those first few customers, move your efforts slowly into gaining repeat customers. A good retention strategy powered by smart points can help you keep your customers coming back and constantly create repeat sales.

If you are looking for expertise, you can reach out to Your Seller. Our team will provide you with brand building services in USA and India. Contact us at +1 510 648 3933 or +91 9909513312 or mail us at contact@yourseller.in.

 Originally published at https://youramzseller.com/ on June 3, 2022.

 

 

How to List Products on Flipkart: The Ultimate Guide!

When it comes to online marketplace management services in India, Flipkart is one of the most prominent platforms that many sellers prefer.

If you are planning to list your products on Flipkart, you are in the right place! We’ll be discussing in-depth about online seller registration and product listing and cataloging in this post. Read on to learn more, so you know how to do Flipkart marketing the right way.

Selling a Product on Flipkart Involves the Following 3 Steps:

• Online seller registration
• Getting your brand and category approved
• Adding your lists of products

Let Us Now Learn How to List the Products on Flipkart

Go to “my listings” section under the listings in your Flipkart seller account.

Choose the “add new listings” option on your listing management page.

Then, select “add a single listing.”

Choose the relevant product category as per your brand approved by Flipkart. If you pick any other group, you will be asked for brand approval again.

Following this, you need to choose the brand for listing and cataloging products on Flipkart. You will have a list of approved brands under “brand selection”. You can also use the search box to look for a specific one for your product.

Choose the appropriate brand name and create a new listing.

Then, fill in the sections, product images, price, stock, and shipping details, product description, and any additional details about the product to complete the process of product listing on Flipkart.

Let’s take an in-depth look at the four sections.

Section 1 - Price, Shipping, and Stock

You will see that the price, shipping, and stock information for a product has 26 attributes, which are divided into 9 sub-headings. Each of them has mandatory as well as optional fields to be filled.

Here are a few tips to fill in the details without any errors:

Remember that the fields marked with (*) are mandatory. Filling in incorrect details or leaving them empty will give errors.

1. Listing Details

You need to provide your stock keeping unit ID or Seller SKU ID. It is an alphanumeric identifier such as AF01, MM101, and so on, for the listings.

2. Status

It represents your Listing Status. You need to choose “active”, so your listing is marked active. Buyers will not have access to inactive product listings.

3. Pricing Information

• Provide the maximum retail price or MRP of your product in INR.
• Also, provide your selling price at which you plan to sell your stock on Flipkart. Remember that it should be below the product’s MRP.

4. Inventory or Stock Information

• Fulfilment By - Choose seller from the menu or the “seller smart” option if you have opted for Flipkart fulfilment services.
• Type of Procurement - It includes the details about how you procure the inventory to meet the order requirements. Choose in-stock from the menu.
• Procurement SLA - Service Level Agreement or SLA is the time you will need to ensure the product is ready for shipping. The acceptable value for Flipkart is two days.
• Stock - This refers to the number of articles you plan to sell. You can also choose zero here.

5. Shipping Details

You need to provide details about who will dispatch or ship the order to the buyer. Choose Flipkart because selecting another option will show an error. Thus, it is compulsory to use shipping services provided by Flipkart.

Section 2 - Additional Product Description

This optional section in Flipkart product listing has 29 attributes, which are bifurcated into four categories. Although you may choose not to mention any details here, filling the relevant fields will help Flipkart and buyers better understand the features of your product.

Here are the sub-headings:

1. General - Provide the general specifications about your product, such as a brief description, relevant keywords, and more.
2. Dimensions - Mention the product’s height, width, depth, weight, and other applicable measurements.
3. Box - Mention the product name and the details about all the products that are in a single package.
4. Additional Features - Specify other unique features of your product, such as approval from an authority, and more.

Section 3 - Products Photos

You can add up to thirteen images of your product. You can upload the front, back, bottoms, and upside pictures of your product. The image resolution should be at least 500×500 pixels.

Also, be sure to use clear and appropriately sized images taken in proper lighting. In addition to this, you can also upload infographics and other creative pictures relevant to your products.

Visit the image guidelines by Flipkart for more details.

By following these steps, you can quickly get done with product listing and cataloging on Flipkart! Although the product attributes may vary according to the category, most fields are identical for all categories.

Quality Check (QC) of Product Information

Once you add all the details about our product accurately, you need to get your listing checked. Double-check all the information and click on the “Send to the QC” option at the bottom right corner. You may save all the details as a draft if you need some time before opting for a quality check.

What if Your Product Fails in QC?

If there are any errors, Flipkart will indicate them along with the product attributes. With specific error tags, you can quickly spot the problem areas and provide the correct details. You need to rectify them and submit the listing for QC again.

Common Reasons Why a Listing May Fail QC

• Incorrect CMYK colour, blurred or unclear product images
• Product image shows the MRP
• The product’s back or front pictures are missing
• The dimensions of the product do not match the values specified in attributes
• Inappropriate product weight
• The net or gross weight of the product does not match the values mentioned in the product attributes
• The government license number is missing
• You have not mentioned the product’s expiry date
• The manufacturer information on the product image is missing

Get Reliable Flipkart Marketplace Management Services in India

At Your Seller, we have the experience, expertise, and resources to provide extensive marketplace management services, including online seller registration in Flipkart, product listing and cataloging, and more. All you need to do is give us a call at +91 9909513312 to get started. We’ll be happy to help you!

Originally published at https://youramzseller.com/on May 8, 2022.

Amazon Listing Optimization in 2021: The Ultimate Guide For Sellers

 Businesses today are eager to jump on the rampantly rising digital trend, especially the e-Commerce platforms. Currently, the most coveted digital market is Amazon as it accommodates nearly all kinds of products & business. But, it is a highly competitive market too. Amazon is essentially a search engine for products. And since the viewers rarely go beyond the first page of the search results, the sellers must get that top spot for their products. There are several methods to beat the competition in your niche, but the most crucial is Amazon Listing Optimization. 

Amazon listing optimization involves creating a customized product listing that attracts viewers, boosts conversions & ultimately increases sales. Although, it is important to keep in mind that Amazon & Google are completely separate entities. Meaning, the optimization strategy you use for the former is ineffective for the latter and vice versa.

As a digital marketplace, Amazon is a closed-off platform with no outside influence allowed. Accordingly, the sellers have to craft a tailor-made Amazon listing optimization strategy to get their products ranked in top search results.

In this blog, we will discuss some of the most important tips for Amazon Listing Optimization in 2021.

1. Product Title Makes All The Difference

Product title is the first thing that a customer takes note of while scanning through the search results. For most categories, Amazon provides a limit of 250 characters to each seller for the product title. A well-written & optimized Amazon product title can attract a swarm of customers to your product. Here are a few tips that you can use to get started with your Amazon listing optimization:

(a) Include Brand Name: Mentioning brand name in the product title can help attract repeat buyers who are already familiar with your company. Also, it instills a sense of reliability in the mind of new customers. 

(b) Primary Keywords: Your product title should always carry primary keywords that catch the customers’ eyes. Make sure to include a highly-relevant key phrase in the first 80 characters of the title. It is advised to add 1-3 primary keywords in the product title in such a way that they logically fit in the sentence.

(c) Make it Customer-Friendly: Stuffing your product title with too many keywords makes it difficult for the customers to get a clear idea. It will come off as an illogical sentence & will probably be on the radar of Amazon’s algorithm. 

(d) Keep The Details Relevant: Your product title must send the right details to your customers in the form of features & specifications like color, size, model, quantity, etc.

(e) Reveal The Best Feature: Demonstrate the USP of your product in the title itself to make a strong impression on the viewers’ minds. Tell them what sets your product apart from others in the market. 

You can also find some additional tips on Amazon’s Seller Central page.

2. Convince The Customer With Key Product Features

This is another important element of the Amazon listing optimization strategy. The key product features offer you an opportunity to showcase your products’ hallmarks. Obviously, keywords are a must but the main goal here is to answer the question “why this particular product?”

(a) Clarity & Conciseness: For each product, an Amazon seller has a limit of 1,000 characters to describe the key product features. The main aim here is to convince the customers so make sure you use simple words & clear sentences. Try & keep each bullet point very specific & within the range of 200 characters. 

(b) Show What’s Valuable: Enter valuable information that helps customers to accurately gauge your product. Let the customers know what makes your product better than others.  

(c) Include Benefit Statements: A customer will buy a product only if he/she sees it as a solution to their problems. Include at least one example of how your product creates value in the buyer’s life. 

(d) Mobile Optimized: Mobile optimization of your product page is an essential investment. This is because the Amazon mobile app displays the key product features below the A+ content. In most cases, they are truncated with only the first 400 or so characters being displayed before the viewers have to “click more”. 

(e) Other Tips: Begin each bullet point with a capital letter and use a consistent tone. Do not mention pricing, shipping, or any company information. 

3. Set Your Product Apart With Product Description

Product Description gives you an additional space of 2,000 characters to elaborate on your product’s features & boost your Amazon listing optimization. Primarily, it should be utilized to demonstrate the add-on qualities that highlight your product in the cluster of similar products. To an extent, it gives you more freedom to add keywords but be careful to keep it legible & not to use too many of them. Follow these tips to effectively optimize this area: 

 (a) Keep It Short: Ditch the long paragraphs and breakdown each matter into short sentences or bullet points. The product description is your sales pitch so make sure the viewers find it easy to read & filled with only the useful details. 

(b) Create Value: Keep your product description highly consumer-centric. Don’t just simply mention the features; educate the customers about the science behind it & why they need it. Whenever possible, insert power words to make it more compelling.

(c) Story Sells: Do not shy away from telling the customers about the thought-process behind the product and/or the brand. A story is an interesting way to keep the viewers hooked to your product.  

4. Tease The Viewers With High-Quality Product Images/Videos:

Be it an offline or online market, a visual representation of the product is what drives the buying decision. Amazon facilitates this experience through its media section. While uploading product media, keep these points in mind to improve your Amazon listing optimization.

(a) Use The Space Wisely: Amazon allows a seller to upload 9 images, 7 of which are displayed along with the listing and the remaining 2 are available in the gallery. Upload as many images as possible & ensure that each of them serves a different purpose.

(b) The Right Size: Images with dimensions greater than 1000 x 1000 pixels should be ideally used. The superior quality of photos enables customers to zoom in on them & get a clearer idea.

(c) Follow The Guidelines: As per the official guidelines, your lead Amazon product images must have a neutral background with no watermarks, blueprints, or sketches.

(d) Keep It Professional: Photos simply captured from the camera of your mobile phones just won’t work. Hire a professional photographer & leverage his skills to capture some high-definition shots of your product. Cover various angles & show the product from all the sides.

(e) Lifestyle Images: Pictures that accurately show your product’s size, scale and utility are extremely important as they clear any confusion that’s left in the customers’ minds. 

Product images are very important in strengthening your Amazon listing optimization. So, make sure to invest in professional photography & get visually attractive images for your products. If your images are not convincing enough, the viewers will skip right through your listing. 

5. Keywords Dictate The Game

At the core of your Amazon listing optimization strategy lie the right keywords. As mentioned earlier, Amazon is a search engine and it uses keywords as the main parameter for ranking your product. These are the very keywords that you need to work into your product title, description, and key features. Use these tips to identify the exact keywords that will boost your product’s ranking:

 (a) Research Is Key: The best place to find keywords for your product is Amazon itself. You can either utilize tools or search for them manually. Put yourself in the minds of your customers & think about what they would type while looking for your product. 

(b) Keyword Index: Once you’ve carried out detailed research, create a proper list of all the relevant keywords & monitor it constantly. Since the search terms keep on changing, you must update this list at least once a month. 

(c) Evaluate Your Competitors: Discover the keywords that your competitors are using & decide which of them to use for your own product listing. 

(d) Avoid Stuffing: It is best not to repeat the keywords again & again. Try to form meaningful sentences with just the right amount of relevant keywords. 

(e) Backend Keywords: Optimizing the backend keyword section can drastically improve your Amazon product listing strategy. So ensure that you cover your product’s categories, misspellings, features, variants, and other potential ways a customer might search for your product.

Optimize Your Product Listing With Us & Let Us Be YourSeller On Amazon

Be it any product or industry, the dedicated team at YourSeller will help you establish a strong business authority on Amazon. With our expert copywriting services & impeccable SEO support, we craft the perfect Amazon Listing Optimization strategy for your products.

Also Read:

Protect Your Amazon Brand And Product Listings From These 6 Threats
How to Create Compelling Amazon Product Listings?
How to Select Products to Sell on Amazon?
The Ultimate Amazon Product Photography Guide to Use in 2021

Originally published at https://youramzseller.com/ on Mar 12, 2022

 

Amazon Marketing Services and eCommerce Marketing Services in India

Looking for experts in eCommerce marketing services? We offer Amazon Marketing services, including Amazon ads, PPC optimization, PPC management & more to boost your sales!

How to Register Yourself on Amazon?

With over 1 billion users on Amazon, it is a company that can help sellers like yourself make huge profits if you do it right. Selling your products in the online shopping landscape is not easy, but once you get the hang of it, your online business is bound to flourish.

Are you looking to get started on Amazon? Our amazon marketing experts have made you the perfect guide on how to use Amazon seller registration in India so that you can start listing your products and start selling in your area as soon as possible.

Here’s How to Register Yourself on Amazon India:

• Start at the ‘Amazon Seller Homepage’

Open services.amazon.in on your web browser, and click on the ‘Create your account’ option wherein you can fill your details in regards to your business i.e your name, official email address, your phone number, and other necessary details.

Amazon will verify your details and once it gets done, you can log in to your account and start with the Amazon seller registration process.

Read More : How to Use Amazon Seller Registration to Sell in Your Area?