Amazon is a user-friendly platform to expand your business. However, when the complexity arises to understand your customer and what exactly they are looking for, you can use a brand analytics tool. With the help of a brand analytics tool on Amazon seller central you will be able to perceive repeat customer behavior and learn to retain them.
In this article, we will walk you through the steps you need to know what is repeat purchase behavior and how to encourage it.
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What is Repeat Purchase Behavior?
Not only do repeat customers convert more often, but they also have a positive average order value than first-time customers.
Repeat purchases are people who buy from you time and again and would be considered loyal customers. These customers are quite familiar with your brand and are often driven by the need for functionality.
Note that:
For brands providing FMCG goods and such, it is important to restock your inventory regularly. This kind of repeat purchase behavior can boost the revenue of investment and ensure sustainable growth.
If you run an e-commerce business, you know how important it is to boost your repeat purchase. One of the most feasible ways to enhance your customer acquisition cost is through retention.
But how to encourage it?
What you can do to Encourage Repeat Purchase Behaviour?
1. Discount on next purchase
Adding a package insert, including a thank-you along with a discount on their next purchase is one surefire way to boost your repeat purchase. You can even include 'refer to a friend promo code'. It will encourage your customers not only to make another purchase but also will bring in new buyers.
Plus, it will be a pleasant surprise and it shows your shopper that you care and that you are going the extra mile for them.
2. Amazon Save & Subscribe Program
With Amazon save & subscribe program it lets customer purchases on auto-pilot. This program automatically delivers selected products to customers within 3 months or whatever time frame they choose.
When a customer participates in this program it increases the likelihood of repeat purchases. If your product is a good match for the program, you should expect to see your repeat purchase rate improve by enrolling in subscribe and save.
Keep in mind that your customers get between a 5-15% discount for subscribing. This will create a good amount of sales with high conversion rates.
3. Sponsored Ads
Spending on ads will ultimately result in repeat purchase behavior. How?
Advertising is the easiest way to acquire new customers for your business and get them to make additional purchases, which is known as repeat purchase behavior. The majority of your first-time buyers are not necessarily interested in being loyal to your brand for the long term. But, if you carefully nurture your leads, you can make your customers more engaged with your brand and thereby increases the lifetime value of your customers.
To attract customers to your Amazon product page, running ads will come in handy. The more number of times your ads are being seen, the more it will increase the chances of it being sold. Spending a few bucks on the customer via ads can increase the potential of the customer buying your product.
It will help you retain them in the long run & thus adding in other repeat purchases.
4. Easy & Fast Delivery
Fulfilled by Amazon is an incredibly popular option because it lets seller get their product to customers faster and with less hassle. It is best for customers as it will help them save via free shipping. And if they are prime members, they will get free next or two-day delivery. This is faster than you did probably be able to deliver a package.
The best benefit of Amazon FBA is customer satisfaction which will ultimately result in customer retention.
How to track repeat purchase rates on Amazon?
You can access the repurchase analytics dashboard under the business analytics tab to view a full report on repeat purchase rates.
In general, a good repeat purchase rate is 20-40%. With higher the repeat rate, the more you will be receiving orders in the future than a competitor who has a lower rate.
In a nutshell,
In the starting stages of your business growing on Amazon, it is important to focus on customer retention. Though, once you begin to secure those first few customers, move your efforts slowly into gaining repeat customers. A good retention strategy powered by smart points can help you keep your customers coming back and constantly create repeat sales.
If you are looking for expertise, you can reach out to Your Seller. Our team will provide you with brand building services in USA and India. Contact us at +1 510 648 3933 or +91 9909513312 or mail us at contact@yourseller.in.
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