Just like any other marketplace, Amazon shuffles all the products in specified categories. The e-commerce giant does this to facilitate a seamless buyer experience for the customers and also ensure a smooth seller experience, including a hassle-free process for Amazon seller registration. But there are certain categories that are gated by Amazon’s restrictive policies and rules, known as the Amazon Restricted Categories or Amazon Gated Categories.
In this blog, we have tackled the nuances of this often misunderstood notion in detail and suggested ways for sellers to get past the Amazon restricted categories, once they are done with the online seller registration.
What Are Amazon Restricted Categories?
On the surface, the term “Amazon Restricted Categories” sounds pretty self-explanatory; but there’s more to it than meets the eye. These gated categories are guarded by Amazon’s stringent rules and guidelines to serve a multitude of purposes, one of them being the prevention of counterfeit and/or harmful products. And unlike general categories, sellers are required to seek Amazon’s approval to sell commodities in these restricted categories.
Although in recent times, Amazon has changed its policy to restrict entire categories; instead the restrictions are now applicable to particular sub-categories & sub-niches. As such, Amazon sellers need to wary of not just restricted categories but also the list of gated products and brands while selling on the platform.
Read More : Amazon Restricted Categories 2021: The Definitive Guide
On the surface, the term “Amazon Restricted Categories” sounds pretty self-explanatory; but there’s more to it than meets the eye. These gated categories are guarded by Amazon’s stringent rules and guidelines to serve a multitude of purposes, one of them being the prevention of counterfeit and/or harmful products. And unlike general categories, sellers are required to seek Amazon’s approval to sell commodities in these restricted categories.
Although in recent times, Amazon has changed its policy to restrict entire categories; instead the restrictions are now applicable to particular sub-categories & sub-niches. As such, Amazon sellers need to wary of not just restricted categories but also the list of gated products and brands while selling on the platform.
Read More : Amazon Restricted Categories 2021: The Definitive Guide
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