Do you want to make your mark in the eCommerce world & take your online business on Amazon to the next level? Amazon Product Photography can help you! Check out a few useful tips and tricks about Product Photography on Amazon & how they can benefit you.
Read More:- The Ultimate Amazon Product Photography Guide to Use in 2021
One-Stop Destination for Marketplace Management Services in India.
Tuesday, 17 August 2021
The Ultimate Amazon Product Photography Guide to Use in 2021
Amazon A10: Scanning The Latest Updates In Amazon’s Algorithm
Read More:- Amazon A10: Scanning The Latest Updates In Amazon’s Algorithm
Thursday, 13 May 2021
Decoding Amazon A9 Algorithm For Improved Product Ranking And SEO
Having an intimate understanding of how the Amazon A9 algorithm works can help sellers make effective Amazon SEO strategies and enhance their profitability. Let’s discover how the Amazon search algorithm works and how to leverage it to optimize your product listings.
Read more:- Decoding Amazon A9 Algorithm For Improved Product Ranking And SEO
Friday, 7 May 2021
8 Mistakes That Are Ruining Your Amazon Seller Status!
Ranking high on Amazon can be frustrating as your Amazon PPC campaigns may be under-performing or your product listings wouldn’t have been optimized. To help you overcome these obstacles, here are some tips to enhance your sales and achieve your profit goals.
How to Enhance Your Sales on Amazon in 2021?
Amazon is a leading online marketplace that can be rewarding for online sellers but is also competitive. If you are thinking about enhancing your sales and staying at the top of your game, here are some essential tips to boost your Amazon optimization strategies and ensure effective results.
Read more:- How to Enhance Your Sales on Amazon in 2021?
Wednesday, 5 May 2021
Why Amazon ASIN Matters for Sellers & How to Create One?
Are you thinking about the new Amazon ASIN update? It can help you find your inventory faster and ensure accurate information. Learn here why Amazon ASIN is critical and aids you to track your stock efficiently.
Read more:- Why Amazon ASIN Matters for Sellers & How to Create One?
How to Optimize Your Amazon Listings in 2021?
Did you know that Amazon listing optimization can help you increase your rankings? This is because they help customers find your products and ensure accurate information. If you are thinking about enhancing your sales on Amazon, here are a few tips to help you ace your Amazon product listings.
Read more:- How to Optimize Your Amazon Listings in 2021?
Wednesday, 3 February 2021
The Fundamentals of Amazon Marketing Services
Businesses
are looking for professionals for Amazon marketing services to provide their
products with the best optimization and exposure. The Amazon marketing
landscape is changing, and you have to stay vigilant about newer practices to
ensure that you attract potential customers. Online marketplace management,
particularly marketing on Amazon can be overwhelming if you don’t have the
right expertise. Learn about the fundamentals of Amazon campaign management to
get started with it!
3 Ways to Get Started With Amazon Marketing Services
1. Learn About the Types of Ads
Whether
you are an experienced Amazon seller or looking to set up a new online store,
you should know about the different Amazon ad types. Getting your product ad
across search results leads to better conversion and attracts more customers.
Amazon campaign management includes 3 types of ads:
- Sponsored Product Ads: These
are pay-per-click ads that include specific keywords to target shoppers.
Like Google’s PPC campaign management, you only pay for sponsored product
ads when someone clicks on them.
- Amazon DSP: Instead
of buying an ad placement, you can use Amazon’s data intelligence to reach
potential customers using display and video ad types.
- Product Display Ads: These
ads appear on the product detail page. Either on the top of the offer
listing page, below the search results, or on the customer review page.
2. Adapt a Review Management Strategy
Amazon marketing services can help you enhance your user experience by dealing with
negative reviews. With prompt replies and genuine efforts, you can develop an
effective review strategy to improve the purchase rates. Here are some tips to
help you get positive reviews on Amazon:
- Check-in on User Queries Daily: Have
a Question & Answer session and ensure that your users are
well-updated with product details. You can also follow up on negative
reviews to resolve any confusion.
- Keep it Professional: Use
your brand voice to answer questions and maintain things consistently.
- Encourage User Reviews:
Customer leaving feedback and reviews boosts confidence and enhances your
brand reach. You can hire professional Amazon marketing services to invite
shoppers to leave a review.
3. Maintain a Balance Between Promotional & Informational Content
Most
sellers make the mistake of promoting their products on the platform 24/7.
Instead of blindly promoting, you need to design your Amazon campaign
management in a way that provides valuable content to your users. Here’s how
you can increase user engagement:
- Include the Link to Your Social Media
Platform: You can connect your Amazon online store to
your social media account. That way, you can increase brand awareness and
drive Amazon traffic to your social handle.
- Have a Compelling CTA: With
the help of Amazon marketing services, you can add a compelling CTA to
your product packaging or on your product description page.
- Don’t forget to Write About Your Product
Features & Benefits: To boost your sales, ensure
that you have showcased your product benefits and features for users to
make an informed decision. Emphasize your brand voice and keep the
descriptions user-friendly.
Get
Comprehensive Amazon Marketing Services from YourSeller
At
Yourseller, we offer A-Z online marketplace management that includes Amazon marketing services, product listing, brand management, and many more. We follow
the best marketing practices and aim to drive results. We provide unique
solutions suited to your business so that you can establish your digital presence.
Connect
with our e-commerce marketing experts at +91 9909513312 or drop us a mail at contact@yourseller.in for any queries.
Tuesday, 27 October 2020
A Beginner’s Guide to Amazon Marketing Services
If you are a seller on Amazon, you would have noticed that the competition is fierce. That’s why you need to think outside the box and explore the different marketing tools and techniques available on Amazon for your business. One of these tools is Amazon Marketing Services (AMS). AMS provides you with an opportunity to directly put your products in front of your target audience. Read on to learn more about the Amazon marketing services to make an informed decision.
What is Amazon Marketing Services & What does it Entails?
In 2018, Amazon launched the ‘AMS’ as an advertising solution for vendors to enhance their product visibility and brand awareness on Amazon. Amazon marketing services offer you an opportunity to advertise your products through pay-per-click ads on Amazon and Amazon-operated websites.
Here’s what you can expect from the AMS:
Amazon advertising services offer you a robust dashboard to get real-time updates about your advertising campaigns. You can see the clicks, impressions, spend, and conversions from the dashboard to analyze how your campaigns are performing.
You can use keyword targeting so that your ads are shown to your target audience. You can add or remove keywords based on the preferences of your customers
AMS also offers a bidding tool to enhance the chances of your ad appearing on the top result of the page. You can adjust your bid as per your requirements.
How to Select the Right Type of AMS Ad for Your Business?
Amazon marketing services can be a challenging platform if you don’t know the advertising options they offer.
Here are the Top 3 AMS ads:
Headline Search Ads
These are also known as sponsored brand ads and appear right after a customer searches for a product. They are placed on the top of the search page and provide excellent brand exposure. Headline search ads capture the search intent of the user by displaying a combination of text and image ads. By using appropriate keywords you can optimize these ad campaigns for your e-commerce business.
Who is it for?
If your goal is to capture new audiences, enhance your brand reach, and increase consideration for your product, then headline search ads are an ideal choice.
Amazon Sponsored Products
Sponsored products are pay-per-click ads that appear on the Search engine result page. With automatic targeting and adjustable bidding, you can use Amazon sponsored products to launch your products and optimize your ads for conversion.
Who is it for?
Sponsored ads can be used by advertisers to achieve a variety of goals including enhancing the visibility of your products, remarketing, and promoting seasonal products.
Amazon Product Display Ads
While Amazon’s sponsored ads and headline search ads target customers on keyword searches, Amazon product display ads allow advertisers to promote their products based on customer interest and product.
Who is it for?
Amazon product display ads are a powerful tool for display advertising and are best used for remarketing purposes.
Boost Your Sales with Our Amazon Marketing Services!
At Yourseller we offer eCommerce marketplace management services and can help you explore the advertising landscape of Amazon to stay at the top of the game. Our experts will perform an audit on your current marketing campaign and help you come up with a customized plan to optimize your ranking on Amazon.
Whether you are a start-up or an established enterprise, we will help you with Amazon marketplace management and campaign management to achieve the desired results. Reach out to us at +91 9909513312 or write to us at contact@yourseller.in to learn more about our e-commerce marketing services!
Wednesday, 29 July 2020
Flipkart Acquires Walmart India to Launch a Wholesale Marketplace
If you are an MSME in the
wholesale business, then it’s vital for you to look for growth opportunities
outside your business. Flipkart acquiring Walmart India marks such an
opportunity for you to expand your business online. With greater technological
advancement and better reach, Flipkart wholesale marketplace can help you
broaden your brand reach and increase your revenues.
Flipkart is a marketplace
with a huge customer base that can highly benefit your business. If you are new
to the online business then reach out to online marketing services to
strategize your product listings and rankings.
Read more on Flipkart
acquiring Walmart India and learn how this can benefit you so you can make the
right choice when hiring experts for eCommerce marketing services, especially
Flipkart SEO and other related marketing assistance!
Read more: Flipkart
Acquires Walmart India to Launch a Wholesale Marketplace
Hidden Features of Amazon FBA’s New Inventory Dashboard You Must Know
As an Amazon seller, the new Inventory Management Dashboard is a powerful tool that can streamline your business operations and give you dee...