No UPC? No problem. If you’re planning to list products on Amazon FBA but don’t have barcodes (UPC, EAN, or ISBN), there’s no need to panic. Amazon offers a GTIN exemption—a simple solution to help you start selling without the need for product barcodes. Whether you're launching a private label product or selling handmade items, this beginner-friendly guide will walk you through the GTIN exemption process on Amazon in 2025.
Can I List a Product on Amazon Without a Barcode?
Yes, you can! While Amazon generally requires product identifiers like UPCs or EANs, the platform also understands that not all sellers have access to these codes—especially for custom, handmade, or bundled products. That’s where GTIN (Global Trade Item Number) exemptions come in. With a valid reason and a few steps, you can get approval to list products without barcodes.
How to Apply for a GTIN Exemption on Amazon Platform
Follow these simple steps to apply for a GTIN exemption:
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Log into your Seller Central account.
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Navigate to “Help” and type “Apply for a GTIN exemption.”
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Select “Get started” and choose the product category you want to list in.
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Enter the brand name (if your product is unbranded, select “Generic”).
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Provide supporting documents, like images of your product or a brand authorization letter (if applicable).
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Submit the request and wait for review.
Amazon usually reviews requests within 48 hours, but response times can vary.
How Long Does It Take to Get a GTIN Exemption on Amazon?
In most cases, GTIN exemptions are approved within 24–48 hours, especially if your documentation is accurate and complete. However, if Amazon requires additional information or your images don’t meet the guidelines, the process may take longer. To avoid delays, make sure your product images clearly show branding and packaging.
What Happens After GTIN Exemption is Approved?
Once approved, you can:
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List products without UPCs in the approved category and brand.
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Create FBA shipments using the Amazon-generated FNSKU label.
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Manage listings just like any other product with a barcode.
Keep in mind, GTIN exemptions are brand and category-specific, so if you plan to list in multiple categories or under different brand names, you’ll need to apply for each combination.
Pro Tips for a Smooth GTIN Exemption Process
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Use high-quality product images showing the item and packaging from multiple angles.
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Ensure your brand name matches exactly what you enter during the exemption request.
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Don’t skip the “Generic” brand option if your product has no branding.
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Maintain consistency in category selection for better approval chances.
Why Work with Amazon Marketplace Management Experts?
While GTIN exemption is a straightforward process, mistakes in documentation or brand-category mismatches can lead to rejections and delays. By working with Amazon marketplace management experts, you can:
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Save time on approvals.
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Avoid listing errors.
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Launch faster with properly optimized product listings.
Professionals can also help manage your product SEO, images, and keyword targeting, giving you a competitive edge.
Takeaway
Getting a GTIN exemption on Amazon in 2025 is easier than ever, and it opens doors for sellers without UPCs to quickly list and sell their products. With a bit of preparation and proper documentation, you can breeze through the process.
Launch Your Products Faster with Expert Amazon Product Listing Services
Don’t let a missing barcode slow down your FBA success. At Your Seller Agency, we offer full-service Amazon product listing and marketplace management solutions to help you grow faster. From GTIN exemption assistance to keyword-rich listing creation—we handle it all.
Read More: Quick GTIN Exemption Process for Amazon FBA Sellers
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