How to Use Backend Search Terms to Boost Your Amazon Rankings in 2024

In the highly competitive world of Amazon selling, one of the best ways to improve your product’s visibility is by optimizing your backend search terms. These hidden keywords don't appear on the front end of your listing but play a significant role in how Amazon ranks your product in search results. In 2024, Amazon’s algorithms continue to evolve, making it crucial for sellers to stay ahead of the curve by mastering backend search terms. Here's how to use them effectively to boost your rankings and drive more organic sales.

Improve Organic Sales on Amazon

Organic sales come from users finding your product through search without paid ads. To succeed, your listing must be optimized for search engines — both on the front end (title, bullet points, and description) and on the backend (search terms). Backend search terms are a critical element in this optimization, and when used correctly, they can significantly boost your product’s visibility.

New Amazon Backend Search Terms Limit

Amazon has set a limit on backend search terms, so it’s essential to use this space wisely. For 2024, the limit stands at 249 bytes. That means sellers must carefully choose the most relevant keywords that will maximize ranking potential without exceeding the byte limit. Using irrelevant or excessive keywords can lead to poor rankings or even penalties.

What's New with Amazon Backend Search Terms

Amazon is constantly updating its algorithm, and in 2024, there are changes in how search terms are evaluated. Relevance is now more critical than ever. The system prioritizes search terms closely related to the product category and filters out those deemed irrelevant. Sellers must be diligent in keeping their backend search terms updated and relevant to the latest trends in customer searches.

How to Optimize Amazon Search Terms

To make the most out of your backend search terms, here are some actionable steps:

Identify Competitors in Your Category

Before diving into keyword research, it's essential to analyze your competitors. Understanding which keywords they are ranking for can give you insight into what’s working in your niche. Tools like Helium 10 allow you to reverse-engineer your competitor’s listings to identify high-ranking keywords.

Use Helium 10 to Generate Keywords

Helium 10’s keyword research tools, such as Cerebro, are excellent resources to find relevant keywords for your listings. By entering your ASIN (Amazon Standard Identification Number), you can generate thousands of keyword ideas that are currently trending on Amazon.

Sort Keywords by Search Frequency

After gathering a list of potential keywords, prioritize them by search volume. High search volume keywords can drive more traffic to your listing, but they may also be more competitive. Focus on a mix of high-volume and long-tail keywords for the best results.

How to Use Helium 10 for Amazon SEO

Helium 10 is a powerhouse tool for Amazon SEO. Here’s how to leverage it effectively:

Step 1: Add ASINs to Cerebro

In Cerebro, enter your product ASIN or competitor ASINs to get a detailed list of relevant keywords. This will provide you with search terms that can help improve your product’s ranking.

Step 2: Sort Keywords by Search Volume

Use the search volume filter to prioritize the most important keywords. Focus on those that are highly relevant to your product and have a decent search volume.

Step 3: Use Brand Analytics to Refine Keywords

Amazon’s Brand Analytics tool can help you refine your keyword list by providing insights into which terms are converting well. Use this data to update your backend search terms for improved performance.

How to Use Brand Analytics for Amazon SEO

Brand Analytics is another powerful tool for refining your keyword strategy:

Step 1: Search for Broad Keywords

Start by entering broad keywords related to your product. This will give you a large pool of potential keywords.

Step 2: Filter Keywords for Relevance

From your broad keyword list, filter out any terms that aren’t directly related to your product. Focus only on relevant, high-converting terms.

Step 3: Add Keywords to Frankenstein

Helium 10’s Frankenstein tool helps you combine multiple keyword phrases into a single list. This is particularly useful for condensing your backend search terms to fit Amazon’s byte limit.

Final Step: Add Keywords to Your Amazon Listing

Once you’ve optimized your keywords, add them to the backend search terms section of your Amazon listing. Be sure to update these terms regularly to reflect changes in customer search behavior.

Capitalizing on Amazon's Backend Search Term Expansion

As Amazon continues to expand its backend search term capabilities, sellers must adapt their strategies accordingly. The key is to stay updated on Amazon’s changing guidelines and make regular adjustments to ensure your listing stays optimized for search.

Unlock Higher Rankings with Expert Amazon Search Terms Optimization

Backend search term optimization is not a one-time effort but an ongoing process. To stay competitive in 2024, sellers need to continually refine their search terms based on performance metrics, search volume, and relevance. Tools like Helium 10 and Amazon Brand Analytics provide invaluable insights for fine-tuning your listings.

How to Create an Amazon A+ Brand Story to Increase Sales & Rankings

In addition to optimizing backend search terms, creating an A+ brand story can significantly enhance your product’s appeal and drive sales. This feature allows you to showcase your brand’s unique value proposition, build trust with customers, and ultimately improve your rankings on Amazon.

By following these expert tips, you can harness the full potential of Amazon’s backend search terms and drive more organic traffic to your listings in 2024.

Read More: How to Use Backend Search Terms to Boost Amazon Rankings

Simple Guide to Creating Amazon Brand Story for Conversions

In today’s competitive Amazon marketplace, standing out is crucial. One way to do this is by crafting a compelling Amazon Brand Story. This can elevate your brand’s presence, engage customers, and boost product rankings. Let's dive into how you can create an Amazon Brand Story that not only tells your brand's tale but also converts browsers into loyal buyers.

Boosting Amazon Profitability with Better Conversions

Your Amazon Brand Story is more than just a space to talk about your company; it's a strategic tool that can help you improve conversions and maximize profitability. When executed well, it creates a connection with your target audience and makes your products more memorable. By giving customers insight into your brand’s values, mission, and products, you set yourself apart from competitors.

How to Qualify for Amazon Brand Story in A+ Content

To qualify for an Amazon Brand Story, your brand needs to be registered in Amazon’s Brand Registry. This not only protects your intellectual property but also unlocks access to enhanced marketing tools like A+ Content and Brand Story modules. Ensure that your brand meets Amazon’s guidelines, as this allows you to take full advantage of the tools available to showcase your brand and boost engagement.

Why Add a Brand Story to Amazon Listings?

Adding a Brand Story to your Amazon listings helps build trust, improves customer engagement, and provides an opportunity to communicate your brand’s unique value proposition. A well-constructed Brand Story also contributes to better search rankings and increased conversion rates. It helps you communicate the "why" behind your products, adding a layer of credibility and authenticity that attracts more customers.

Amazon Brand Story Modules

When creating an Amazon Brand Story, you have several customizable modules that allow you to structure your content strategically. Each module plays a vital role in presenting your brand story cohesively.

How to Craft an Amazon Brand Story

Creating a compelling Amazon Brand Story involves several key elements. Here’s how you can design an effective one:

1. Background Image and Product Placement

Your background image sets the tone for your story. It should be visually appealing and aligned with your brand identity. Product placement in the background should be subtle yet clear, ensuring customers know what you’re offering without overwhelming them.

2. Brand Logo and Tagline

Your brand logo is crucial for recognition, while the tagline captures the essence of your brand in a few words. The logo and tagline combination is the face of your Amazon Brand Story, so ensure it’s consistent with your overall branding and compelling enough to draw attention.

3. About the Brand Section

This section allows you to share your brand's mission, values, and journey. Highlight what makes your brand unique and why customers should choose your products. Be authentic, as customers are more likely to engage with brands that have a relatable and genuine story.

4. Product Cards and Reviews

Use product cards to feature your top-performing or flagship products. Including customer reviews in this section adds credibility and provides social proof that encourages new customers to make a purchase.

5. FAQ Section

A well-crafted FAQ section addresses common questions and concerns, enhancing the overall shopping experience. It’s an opportunity to proactively address potential objections, which helps reduce bounce rates and improve conversions.

The Benefits of a Well-Crafted Amazon Brand Story

An optimized Amazon Brand Story brings multiple benefits to your business:

1. Improved Search Rankings

Amazon rewards sellers who invest in rich content. A well-constructed Brand Story contributes to better SEO on the platform, which can lead to higher search rankings and more visibility for your products.

2. Enhanced Customer Trust

A Brand Story humanizes your business, allowing customers to connect with you on a personal level. By sharing your journey and values, you foster trust, making customers more likely to choose your brand over others.

3. Cross-Selling Opportunities

A Brand Story allows you to feature multiple products in an engaging manner. By showcasing related items, you create natural cross-selling opportunities that can increase your average order value.

4. Better Customer Experience

Ultimately, a well-crafted Brand Story enhances the customer experience. When customers understand your brand, they are more likely to engage with your products and become repeat buyers.

Examples of Effective Amazon Brand Stories

To inspire your own Brand Story creation, here are two examples of brands that have successfully used this feature:

Spigen

Spigen, a popular phone case brand, uses its Brand Story to emphasize durability and innovation. They include visuals that showcase their design process and highlight key products, building trust and authority in the tech accessories niche.

AEDILYS

AEDILYS, a kitchenware brand, focuses on premium quality and thoughtful design in their Brand Story. They incorporate customer testimonials and product features, creating a seamless connection between brand and customer needs.

Maximize Your Sales with a Powerful Amazon Brand Story

Creating an effective Amazon Brand Story is key to driving customer engagement and increasing conversions. From improving search rankings to fostering customer loyalty, a well-thought-out Brand Story gives your business the competitive edge it needs to thrive on Amazon. Don’t miss out on the opportunity to enhance your brand’s visibility and sales.

To learn more about how to create a compelling Amazon Brand Story, visit Your Seller Agency.

How to Design a High-Converting Amazon Product Listing Image

Want to increase your Amazon sales? Designing a high-converting product listing image is key to capturing buyer attention and boosting profitability. In this guide, we'll walk you through practical tips and examples to help you create effective Amazon images that can drive more sales.

Make Amazon Product Listing Stand Out

With millions of products on Amazon, standing out is essential. The images you use in your product listings serve as the first point of contact with potential buyers. High-quality images that clearly show the product and its features not only make your listing more attractive but also instill trust in customers.

How to Design Amazon Main Image

The main image is the most important visual element of your Amazon product listing. It should immediately grab attention and meet Amazon’s strict image requirements. Make sure your product is displayed clearly, without distractions, and shows exactly what buyers will receive. The image should be professional and high-resolution, making the product look desirable and trustworthy.

Amazon Main Image Structure

The main image should be simple yet effective. Use a clean white background to comply with Amazon guidelines and ensure that your product is fully visible. Focus on showing the product in its entirety, avoiding angles or presentations that obscure key features.

A well-structured image will include:

• A clear, high-quality product photo
• No additional text or logos
• Good lighting that highlights the product details
• The right sizing to ensure it's easily viewable on mobile devices

How Do I Highlight Features in My Amazon Images?

Once you've nailed your main image, it's important to use the rest of your image slots to showcase your product’s features. Use secondary images to:

• Display the product in use, demonstrating functionality.
• Show close-ups of key features.
• Use infographics to call out specifications.
• Display any unique selling points like durability or multi-functionality.

For example, if you're selling a kitchen appliance, show the product in a real kitchen setting or in action to help buyers visualize its use.

Can I Use Text in My Amazon Main Image?

No, you cannot use text in your Amazon main image. However, text can be incorporated in the supporting images. Use this opportunity to add short, powerful captions or infographics that explain the key features or benefits of the product. But ensure the text does not clutter the image; keep it minimal and complementary to the visuals.

Examples of Top-Selling Products on Amazon Across Multiple Categories

Let’s look at examples of top-selling products and how their listing images effectively drive sales.

Example 1: Zulay Kitchen Milk Frother

The main image for the Zulay Kitchen Milk Frother displays the frother against a clean, white background. The image is sharp, with the product's metallic finish gleaming, making it instantly appealing. Secondary images include the frother in action, frothing milk in a cup, along with infographics that call out the device's key features like its power and ease of use.

Example 2: AquaOasis Cool Mist Humidifier

The AquaOasis Cool Mist Humidifier uses lifestyle images to show the product in use, placed in a bedroom and living room setting. Close-up shots focus on the sleek design and functional parts like the water tank and mist nozzle. Infographics highlight its large water capacity and quiet operation, catering to buyers looking for detailed specifications.

Example 3: BigFoot Shower Curtain Liner

For this listing, the main image is simple yet effective, displaying the shower curtain liner hanging against a bathroom background. The secondary images include close-ups of the liner’s material, texture, and thickness, while infographics explain its mildew resistance, durability, and water protection features.

Example 4: Air Fryer Paper Liners

The Air Fryer Paper Liners listing uses high-quality images to show the liners both stacked and in use inside an air fryer. The infographics highlight key benefits like being non-stick, oil-proof, and easy to clean, making it more attractive to potential buyers.

Maximize Your Amazon Product Listing with Expert Image Design

By using these principles in your Amazon product images, you can significantly improve your listing’s performance. High-quality images that clearly show the product, highlight its features, and use supportive graphics can influence customer decisions and boost your sales. Ensure you invest time and resources into getting your images right, as they play a critical role in your Amazon listing’s success.

For expert advice or to create Amazon images that convert, consult professionals who specialize in Amazon image optimization. Your seller agency can help you design images that drive profitability and improve the overall appeal of your listings.

Read more: How to Design a High-Converting Amazon Product Listing Image